Report: Weekends Are (Usually) the Best Time to Launch Mobile Apps

According to a new report from app marketing and optimization firm Sensor Tower, it makes the most sense to release most apps on the weekend, because that’s when the most usage, purchases and downloads occur. The researchers came to that conclusion after analyzing daily download and revenue data for iOS apps.

However, apps in a few categories from the App Store defied the usual trend. Not surprisingly, business apps do better Monday through Friday. Downloads were also high during the week for finance apps, although purchases and usage were still higher on weekends. Medical apps saw peak downloads on Sunday but high revenue on Wednesday and Thursday.

Apple allows developers to set a future release date when they submit apps to the App Store, and it may be a good idea for publishers to time their releases for peak usage and download times.

View article

Share the Post:
Share on facebook
Share on twitter
Share on linkedin

Overview

The Latest

your company's audio

4 Areas of Your Company Where Your Audio Really Matters

Your company probably relies on audio more than you realize. Whether you’re creating a spoken text message to a colleague or giving a speech, you want your audio to shine. Otherwise, you could cause avoidable friction points and potentially hurt your brand reputation. For example, let’s say you create a

chrome os developer mode

How to Turn on Chrome OS Developer Mode

Google’s Chrome OS is a popular operating system that is widely used on Chromebooks and other devices. While it is designed to be simple and user-friendly, there are times when users may want to access additional features and functionality. One way to do this is by turning on Chrome OS

homes in the real estate industry

Exploring the Latest Tech Trends Impacting the Real Estate Industry

The real estate industry is changing thanks to the newest technological advancements. These new developments — from blockchain and AI to virtual reality and 3D printing — are poised to change how we buy and sell homes. Real estate brokers, buyers, sellers, wholesale real estate professionals, fix and flippers, and beyond may