During a challenging period in the summer of 2020, Rubén Cruz, the founder and designer of The Clueless agency, made a significant pivot. He created Aitana López, the first Spanish AI model designed to address the problems brands were facing with traditional models and influencers. This 25-year-old virtual model hails from Barcelona and was developed in response to the many projects that were canceled or postponed due to the global pandemic. With her flawless appearance and ever-adaptable presence, Aitana has quickly become a risk-free and cost-effective solution for businesses exploring alternatives to in-person modeling collaborations.
Aitana López’s success as an AI model
Reportedly, Aitana’s monthly income ranges from €3,000 to €10,000, with advertising jobs making up the bulk of her earnings. Sports supplement firm Big recently partnered with Aitana, further solidifying her status as a reliable virtual model. With an ever-growing online presence, Aitana has amassed over 121,000 Instagram followers, with her pictures attracting thousands of views and reactions. Interestingly, several well-known celebrities have contacted her, unaware that she is a virtual character. As a result of her widespread popularity, Aitana’s creators are looking to expand her presence across various social media platforms and industries.
Creating a virtual life for Aitana López
To construct a realistic life for Aitana, The Clueless agency’s team meets each week to plan her activities, outings, and photos to be shared with her followers. In lieu of traditional photoshoots, artificial intelligence and design specialists use Photoshop to place the virtual model in various settings, such as a weekend in Madrid. This innovative approach allows Aitana to showcase a vast array of locations, events, and fashion styles without the constraints of physical travel and scheduling. As a result, her social media presence continues to engage millions, sparking discussions about the seamless integration of technology and creativity in the world of virtual influencers.
Expanding the agency’s virtual model roster
With Aitana’s popularity in mind, the agency has introduced a second virtual model named Maia, who is described as more reserved than her counterpart. Maia’s unique personality traits and characteristics complement Aitana’s outgoing demeanor, catering to a wider demographic. This expansion in the agency’s repertoire emphasizes their commitment to adapting to the rapidly evolving digital landscape.
Brands embrace AI-generated characters for continuity
Numerous brands have taken notice of AI models like Aitana and Maia, seeking customized characters that can consistently uphold their values without the challenges associated with employing real people. AI-generated characters like Aitana and Maia provide a unique solution to address the ever-changing landscape of brand messaging and maintain a strong identity in the market. By utilizing such AI models, brands ensure a cohesive and engaging representation of their values that can evolve and adapt as needed, fostering long-term customer trust and loyalty.First Reported on: euronews.com
Frequently Asked Questions
Who is Aitana López?
Aitana López is the first Spanish AI model created by Rubén Cruz, the founder and designer of The Clueless agency, in response to the challenges faced by brands due to the global pandemic. She is a 25-year-old virtual model from Barcelona, providing a risk-free and cost-effective alternative to traditional models and influencers.
How much does Aitana López earn?
Aitana reportedly earns a monthly income ranging from €3,000 to €10,000, with most of her earnings coming from advertising jobs.
How is Aitana López’s virtual life created?
The Clueless agency’s team meets weekly to plan Aitana’s activities, outings, and photos. Instead of traditional photoshoots, AI and design specialists use Photoshop to place the virtual model in various settings, allowing her to showcase locations, events, and fashion styles without the constraints of physical travel and scheduling.
What other virtual models has the agency introduced?
The agency has introduced a second virtual model named Maia, who complements Aitana’s outgoing demeanor with her more reserved personality. This expansion allows them to cater to a wider demographic in the evolving digital landscape.
Why are brands embracing AI-generated characters like Aitana López and Maia?
Brands are turning to AI-generated characters like Aitana and Maia to consistently uphold their values without the challenges associated with employing real people. These AI models provide a cohesive and engaging representation of brand values that can evolve and adapt as needed, fostering long-term customer trust and loyalty.