Jackie Aina, beauty influencer and co-founder of fragrance brand Forvr Mood, shares insightful advice for budding entrepreneurs. She emphasizes three critical considerations: the unique value their product brings, identifying the market gap it fills, and understanding whether the venture is driven by passion or profit.
Forvr Mood, the venture co-founded by Aina and Denis Asamoah in 2020, sold out within hours of its debut. This quick success story shows the brand’s potential growth and resonance with consumers. It highlights the demand for uniquely tailored skincare products in the market.
Aina shares that her passion for fragrances kick-started Forvr Mood. Yet, she warns that chasing a passion should be paired with resilience for navigating challenges. A product must not only be a labor of love but also fill a market gap to become economically viable.
Jackie Aina’s advice for budding entrepreneurs
As well as observing market trends, understanding the industry’s inner workings is crucial for long-term success.
Establishing a unique selling proposition is vital to standing out in the competition. Aina did this by offering aesthetically pleasing, reasonably priced candles to fill a luxury, female-centric fragrance market gap. Each decision, from formulation to packaging, was infused with the brand’s core values of quality, beauty, and female empowerment.
Forvr Mood was explicitly designed for Black women, acknowledging their underrepresentation in the high-end fragrance and beauty markets. Through its influential social media presence, Forvr Mood not only offers luxury products for this underserved population but also spreads a message of self-care, self-love, and self-respect for Black women.
Finally, Aina advises entrepreneurs to ground their expectations, stressing realistic assessment of business potential. The explanation is that understanding your business’s actual capabilities and limitations is key. This highlights the importance of balancing aspiration with practicality in setting clear, achievable goals. Through her experienced viewpoint, Aina endorses a balanced, realistic approach to entrepreneurship.
