In the newly unveiled Google Apps Marketplace, users can download apps that work with Google’s cloud-based apps. The new app store currently contains 50 third-party tools that enhance Gmail, Google Calendar, and other popular Google applications.
Dan Olds, an analyst with The Gabriel Consulting Group, noted “With their own app store, Google provides a store front where developers can display and sell their wares to a large audience. With a lot of developer interest, there’s a chance that someone will put together a must-have app that is useful, or fun, enough to capture the imagination of users, which will convert more of them to Google’s platform.”