It used to be that apps went live on the App Store whenever they were approved by Apple—and it was anyone’s guess when that might be. Now, not only has Apple streamlined the approval process, it is also allowing developers to schedule the release of the app for a particular day. That should make it possible for developers to coordinate their marketing efforts with the actual release of their apps.
In addition, you can now also set automatic price changes for apps, making it easier to offer promotional pricing.
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