On Monday, Apple issued new policies for application development on the iPhone and iPad, which prevent apps from sending data to any third-party company that isn’t “an independent advertising service provider whose primary business is serving mobile ads.” That move effectively bans Google’s recently acquired mobile ad network AdMob from Apple devices.
Omar Hamoui, founder of AdMob, says Apple’s new terms are harmful. “The terms hurt both large and small developers by severely limiting their choice of how best to make money,” he wrote, “And because advertising funds a huge number of free and low-cost apps, these terms are bad for consumers as well.”
