Fintech trailblazer, One, is rolling out “buy now, pay later” services for select high-priced items at over 4,600 participating Walmart stores nationwide. This shrewd financial solution allows customers to afford luxury goods without an instant financial burden. Customers can take home their desired products and stagger their payments over time.
One’s inventive approach offers significant convenience and flexibility and broadens the range of premium products accessible to a more diverse consumer base. Introducing this unique model could redefine purchasing trends at Walmart, aligning with the company’s customer-centric philosophy and reinforcing its reputation as a pioneer in contemporary retail solutions.
With Walmart as its principal investor, fintech start-up — One — is being set up against Affirm, the top dog in the BNPL sector. Affirm has been the frontrunner in the BNPL space, delivering installment loans to the Walmart customer base since 2019.
One’s emergence marks a substantial expansion within Walmart’s operations, casting hints that it might replace Affirm, Capital One, and other key partners that have earned substantial relationships with Walmart. This suggests a strategic realignment in its operations, tilting toward an in-house approach rather than dependence on external affiliates.
Flexible Walmart payments with One
The implications could revolutionize ecosystems within big-box retail, giving Walmart superior control of transactions and potentially improving consumer experiences.
Moving into the lending sector highlights One’s aspiration to evolve into a comprehensive financial super app. This venture provides varied financial solutions encompassing saving, spending, and lending. For customers, this platform simplifies their financial activities, creating a one-stop solution for all their financial needs. It aims to transform the finance industry through convenient and user-friendly digital platforms.
A Manhattan-based outfit, One focuses on product development and rapidly emerges as a serious player in the traditional banking sector. This intention is clearly demonstrated by its recent partnership with Walmart. Another San Francisco-based fintech firm is committed to software innovation and improving the online experience for its consumers. Its recent alliance with e-commerce titan Amazon only strengthens its formidable presence in the fintech world.
