Highway B renovation tests local businesses’ resilience

Highway B renovation tests local businesses’ resilience

"Highway Renovation"

Highway B is undergoing a significant renovation project, stretching from Post Road/State 54 to Interstate 39 in Plover. This substantial upgrade kicked off in spring and is expected to conclude by late November. Road users should anticipate potential delays and plan their journeys with alternate routes in mind.

Undeniably, this large-scale project primarily targets enhancing road safety for both motorists and pedestrians. However, achieving these gains proves challenging. The current norm is frequent disruptions due to construction work, temporary detours, and changing pedestrian routes. Furthermore, several local businesses feel the pinch as the construction site’s dust and noise pollution keep potential customers at bay.

Various solutions are being tabled to tackle this pressing issue, such as creating alternative routes, clear markings, and limiting construction operation hours.

Highway B renovation’s impact on local businesses

Also, Russ Ehlinger, proprietor of the Mission Coffee House, shares his experience of the business downturn caused by this necessary evil; he is brainstorming creative strategies to weather the storm.

The construction schedule is segmented to efficiently accomplish this massive undertaking. The phase from Hoover Avenue to Interstate 39 is expected to finish in mid-June, with subsequent sections forecasted for completion later in the year. The authorities promise regular updates on the project’s progress to keep the public informed.

Despite the temporary inconveniences, some businesses within the construction zone, such as Metro Market and WoodTrust Bank, remain operational. Local Business Council Leader Mike Witte encourages residents to patronize these businesses despite the ongoing disruptions. He believes continuous support can help keep businesses afloat during these challenging times.

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Interestingly, not all businesses are bearing the brunt of these developments. Business owners Marc Buttera of O’so Brewing and Kent Udulutch of Hometown Pharmacy express optimism, stating that their companies have remained unaffected by the construction inconveniences. Both entrepreneurs are confident that the renovated Highway B will catalyze increased customer traffic, subsequently boosting sales and revenue.


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