Native Apps Account for Half of Mobile Internet Traffic

Mobile analytics firm Zokem has released a new report analyzing 10,000 smartphone users and 6.5 million smartphone app use sessions. They found that native apps now account for half of smartphone data usage. Just a few years ago, the Web browser accounted for 70 to 80 percent of mobile Internet traffic and native apps had just 20 to 30 percent of the pie.

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The study also found that nearly all users with a data plan browse the Web from their smartphones at least once a month. They spend an average of 300 minutes per month on the Web, about the same amount of time they spend talking to people on their mobile phones.

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