Mobile analytics firm Zokem has released a new report analyzing 10,000 smartphone users and 6.5 million smartphone app use sessions. They found that native apps now account for half of smartphone data usage. Just a few years ago, the Web browser accounted for 70 to 80 percent of mobile Internet traffic and native apps had just 20 to 30 percent of the pie.
The study also found that nearly all users with a data plan browse the Web from their smartphones at least once a month. They spend an average of 300 minutes per month on the Web, about the same amount of time they spend talking to people on their mobile phones.