Apple CEO Calls Irritated Developer

When Ram Arumugam answered his phone at a noisy kids soccer arena, a voice said, “Ram, this is Steve.” It was Apple CEO Steve Jobs calling to discuss an e-mail the developer had sent in which he complained about his app’s rejection from the App Store.


Arumugam said that he had heard Jobs was a “detail-oriented executive and a hands-on guy who is intimately involved with his company’s work.”

“His phone call reinforced those notions and went further to suggest that he was also a very conscientious guy who cared about people,” Arumugam wrote in his blog. “The fact that he took the time to read my email, think about the app, and then personally call me was amazing.”

The two were able to work out a solution to the problem—Arumugam had used a proprietary API to build his code—and as of Thursday his app was number 16 on the list of top paid apps.

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