The insurance company Aflac has created a new app for the iPad that has greatly increased the effectiveness of its salespeople. However, the app doesn’t really do anything that couldn’t be done on a traditional laptop. Galen Gruman writes, “Aflac’s situation raises the question I believe every IT developer, IT manager, CIO, and businessperson should ask themselves: Why does it take the introduction of an iPad, an Android tablet, or some other new device for a company to worry about the basics of creating apps that are usable and effective? Why have most people decided that it’s OK if PC apps are difficult to work with?”
Perhaps developers can take the success of the iPad as an inspiration to create better apps for all platforms.
