What does it take for a mobile app to succeed? UK-based developer Chetan Damani notes that his company is “currently seeing a huge uptake from the apps we launching for ourselves and for our clients and I see no sign of a downturn. There are 350,000-plus apps at the moment [on the iTunes App Store] so only a few are achieving the good downloads. We have noticed that you need to have four key elements in the apps to make them successful.”
According to Domani, successful mobile apps have the following characteristics:
- Are perfectly executed
- Provide a uniquely mobile experience
- Have an element of social
- Are convenient
