App Developers Targeting Repeat Customers

App Developers Targeting Repeat Customers

In a recent IDC survey sponsored by Appcelerator, half of mobile developers said that most of their earnings come from app downloads. That’s a 9 percent decrease from the survey conducted six months earlier. At the same time, the percentage of developers who make their money from in-app sales increased from 42 to 43 percent, and 50 percent of developers said in-app purchases would be their most important strategy next year.

In the report, Appcelerator’s Scott Schwarzhoff noted that apps “are becoming vehicles for constant engagement, cloud connectivity and reusable utilities.”

View article


Share the Post: