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Report: Android Ad Impressions on the Rise

Report: Android Ad Impressions on the Rise

Millenial Media, an independent mobile ad network, has released a new report on ad impressions for August. Android took the top spot, accounting for 54 percent of the market. Apple’s iOS came in second with a 28 percent share, and RIM was third at 13 percent.

In terms of growth, Android and Windows Phone were the big winners; both platforms saw a 48 percent increase in in-app ad views. Ad views on iOS remained flat.

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