When it comes to the discussion of whether to create HTML5 or native apps, most enterprise software vendors seem to have arrived at the same answer: both. For example, Salesforce.com embraced HTML5 for the iPad, but went native with its apps for the iPhone and Android. Many others are also taking a hybrid approach.

“It’s not HTML5 versus native,” said Adam Blum, CEO of Rhomobile. “It’s all about native apps. You need device capability… but [you] also [need to] leverage HTML5.”