IBM, Apple Now Offer More Than 100 MobileFirst for iOS Apps

Apple and IBM have released another wave of MobileFirst for iOS apps. That brings the total in the portfolio to more than 100 apps for 14 different industries and 65 different professions, including wealth advisors, flight attendants, first responders, nurses and retail buyers. Several companies, including Air Canada, AXA, Coca-Cola Amatil, Japan Post, Rimac and Vodafone Netherlands, say they plan to use MobileFirst for iOS apps for internal or customer-facing purposes.

In the future, IBM and Apple plan to integrate some IBM Watson cognitive computing capabilities into the MobileFirst for iOS apps. This will enable the apps to learn over time and get better at meeting customer or employee needs.

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