Salesforce.com Unveils Salesforce1 Platform

Cloud computing heavyweight Salesforce.com is rolling out a new development platform it calls Salesforce1. The idea is to unify all of the company’s existing cloud development services—Force.com, Heroku, and ExactTarget Fuel—and enable rapid development of apps that work with the company’s CRM products.

Salesforce1 includes a new set of mobile development tools and APIs, as well as an app store called AppExchange. The platform also enables private distribution of apps within an organization.

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