Home-based entrepreneurship is changing the face of traditional work environments, with location playing a pivotal role in a startup’s success. California, Texas, New York and Florida are among the ideal launch pads for entrepreneurial growth due to robust tech environments, favorable tax climates, and adaptability to e-commerce trends, according to a study by SimplifyLLC. It is, however, important to remember that geographical considerations are only part of the success equation.
Meet Tanner Yarro, founder and CEO of Yarro Studios who operates his successful business from a home-based workspace in Provo, Utah. With crowdfunding as a key strategy, Yarro has raised over $7.4 million for six product designs that mainly serve the Dungeons & Dragons gaming community. Despite the Covid-19 pandemic setbacks, Yarro Studios continues to serve its loyal customer base with high-quality products.
Yarro underlines the importance of having a competent team, suggesting that the smarter the people around you are, the higher your chances of success. Drawing insights from intelligent, diverse perspectives within your team can significantly enhance innovation, decision-making, and problem-solving – crucial elements in business growth.
SimplifyLLC’s study used federal data on factors including job creation, consumer spending, inflation, and corporate tax to rank the best states for startups in 2024. Interestingly, Utah, Yarro’s home base, stood ninth on the list, making it one of the most favorable states for startups. It also ranked second for job creation and fifth for consumer spending growth.
Yarro also attributes his success to understanding his customers and crafting products suited to their needs. This customer-centric approach, coupled with the strategic location in Utah, contributes significantly to Yarro’s business growth. For instance, spotting a gap in the market during a Dungeons & Dragons gaming session, he created pre-drawn maps, which transformed his entrepreneurial venture immensely.
In conclusion, Yarro’s story coupled with SimplifyLLC’s study shows that understanding your market, surrounding yourself with a knowledgeable team, and leveraging important geographical factors all contribute to successfully launching and growing a home-based startup. Location does matter, but it’s not the be-all and end-all of establishing a successful business from home.
