Authorized Education Reseller


An Authorized Education Reseller (AER) refers to a company that has been granted permission by a software manufacturer, like Microsoft, to sell their products or services specifically to educational purchasers like schools and colleges. This status is often acquired through meeting particular requirements set by the manufacturer. Key benefits often include preferential pricing and access to special resources or support.


The phonetic spelling for “Authorized Education Reseller” would be: – Authorized: ô-thə-rīzd- Education: ˌe-jə-ˈkā-shən- Reseller: ri-ˈse-lər

Key Takeaways

  1. Authorized Education Resellers are specially trained by manufacturers to sell their products, especially educational software, to learning institutions. They have a deep understanding of these products to help institutions choose the best tools for their needs.
  2. Being an Authorized Education Reseller often provides access to special pricing, promotions and other privileges from manufacturers which can then be passed on to the educational institutions they serve, making it a more cost-effective choice.
  3. Authorized Education Resellers can provide enhanced support and services to educational institutions, including technical support, implementation assistance, and training, ensuring the institutions reap the maximum benefits from the products they purchase.


The term “Authorized Education Reseller” (AER) is important in the technology field as it indicates that a company or individual is officially recognized and authorized by a technology provider to sell or distribute their products or services within the education sector. This distinction ensures that educational institutions are being serviced by knowledgeable and trusted sources, as these resellers have met certain criteria and have undergone specific training set up by the technology provider. This allows educational institutions to confidently invest in technological solutions for their schools, knowing they are receiving genuine products and high-quality services, from software implementations to post-purchase support, tailored to their unique educational needs.


Authorized Education Resellers (AERs) cater to a niche, yet significant, sector in the technology market primarily focused on education. Their principal aim is to provide educational institutions – ranging from primary schools to universities – with the necessary hardware, software, and technology-related services that aid in the learning environment. These authorized resellers have recognized certification from leading tech companies like Microsoft, Apple, and Adobe to sell their products to the educational sphere at special rates, often lower than standard retail prices. Through this, AERs contribute to making technology more accessible and affordable for educational institutions.The purpose of an AER extends beyond just supplying technology products. They assist schools, universities, and other educational settings in integrating technology into their curriculum effectively and smoothly by offering necessary consulting, installation, and after-sales support services. This could range from setting up computer labs, installing digital whiteboards, implementing school-wide software applications to educating the staff on how to utilize these resources effectively. By doing so, Authorized Education Resellers strike a perfect balance in harnessing cutting-edge technology catered to the specific needs of the education sector, fostering an enhanced, interactive, and innovative teaching and learning experience.


1. Microsoft: The Microsoft Authorized Education Partner (AEP) program, previously known as Authorized Education Reseller, allows participants to sell Microsoft products at discounted prices to Qualified Educational Users. 2. Adobe: Adobe Education Resellers are specially authorized by Adobe to sell their products to education customers, such as students, teachers, and administrators. They often provide special educational pricing and bundles which are not available through regular retail channels.3. Google: Google for Education partners are authorized to resell Google’s educational products, such as Google Workspace for Education and Chromebooks, to educational institutions. These resellers often provide additional value-added services such as training and support.

Frequently Asked Questions(FAQ)

**Q1: What is an Authorized Education Reseller?**A1: An Authorized Education Reseller (AER) is a company or individual officially recognized by a software or technology company to sell or distribute their products or services to educational institutions including schools, colleges, and universities.**Q2: What is the importance of an Authorized Education Reseller?**A2: The main advantage of an AER is that they can offer software and technological services at discounted prices too educational institutions. They are educated on the special requirements of schools and universities, and are capable of providing tailored solutions.**Q3: How does an entity become an Authorized Education Reseller?**A3: To become an AER, an entity typically needs to meet specific requirements and complete certain training set by the software or technology company. This ircludes having knowledge about certain qualification criteria for educational pricing eligibility, among other things.**Q4: Are all Authorized Education Resellers same?**A4: While all AERs serve the education sector, they may differ based on the specific technology company or companies they are authorized by, their areas of specialization, and the specific products or services they offer.**Q5: How can educational institutions verify the AER status of a reseller?**A5: Most software or technology companies have a directory or list of their Authorized Education Resellers on their official websites. You can also directly contact the technology company to verify the AER status of a reseller.**Q6: Do Authorized Education Resellers serve individuals or only institutions?**A6: Typically, AERs sell software and technological services to educational institutions. However, in some cases, they might be authorized to sell to individual educators, faculty members, or students within these institutions.**Q7: How do AERs offer discounted rates for educational institutions?**A7: AERs can offer reduced prices because software companies often have specific pricing structures for education markets. This is usually to support digital learning solutions and provide access to technology in the education sector.

Related Technology Terms

  • Microsoft Partners in Learning: This is an initiative developed by Microsoft designed to actively increase access to technology for teaching and learning.
  • Educational Licensing: Licenses granted to educational institutions which allow them to use a particular software in teaching and learning.
  • System Integrator: This is a company that specializes in bringing together various technological systems and ensuring that they function together.
  • Value-Added Reseller (VAR): This is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete “turn-key” solution.
  • Software Vendor: This refers to an individual or business that develops and sells software. In the context of Authorized Education Reseller, it’s the company that provides the software and authorizes resellers.

Sources for More Information


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