Brand Advocate


A Brand Advocate is a person who openly promotes a brand, product, or service by sharing their positive experiences with others, typically on social media or through word-of-mouth. They often do this organically, not because they are paid or rewarded, but due to their genuine love or appreciation for the brand. Brand advocates are crucial as they enhance the brand’s credibility and help foster customer trust.


The phonetic pronunciation of “Brand Advocate” is: /brænd ˈæd.və.kət/

Key Takeaways

  1. Brand Advocates are crucial for marketing strategy: They are highly satisfied customers who voluntarily support and promote a brand, extending the company’s marketing efforts. Their advocacy holds significant value as it stems from their genuine enthusiasm and trust in the brand.
  2. Advocates Influence Purchase Decisions: Brand advocates can often influence the purchase decisions of others. Since they promote the brand out of personal satisfaction, they often provide credible and trustworthy recommendations, making them effective influencers that can attract potential customers.
  3. Brand Advocates Increase Brand Awareness: Brand advocates have the ability to significantly expand the reach and visibility of a brand. By spreading positive word-of-mouth, they can increase overall brand awareness and recognition, deliver high-quality referrals, and ultimately drive business growth.


The term “Brand Advocate” holds significant importance in the technology sector, especially in the era of digital marketing and social media influence. A Brand Advocate is a customer who is highly satisfied with a product or service and passionately promotes it without any material incentives. They use word-of-mouth marketing, references, reviews, or social media platforms to express their positive experiences, in turn helping to grow a brand’s reputation and reach. This scenario can assist a company in increasing trust and credibility among potential customers, improving customer engagement, and fostering organic growth. Therefore, the use of brand advocates in marketing strategies has the potential to significantly boost brand image, market presence, and sales revenue.


Brand Advocacy is a critical digital marketing technique used by businesses to weave long-term relationships with customers in order to cultivate them into ambassadors or representatives of the brand. This approach essentially works to utilize the trust and credibility of these advocates to spur wider awareness, affinity, and loyalty for the brand. Its main purpose is to help a business scale its reach and influence further through a form of organic marketing that harnesses the power of satisfied and loyal customers, thus generating more value out of every acquired customer.Brand Advocates play pivotal roles in enhancing the brand’s reputation, increasing consumer trust, and driving more sales. They use their personal social networks or platforms to positively influence the perceptions and buying decisions of potential customers by sharing their own positive experiences and endorsing the brand’s products or services. They are usually loyal customers who genuinely love the brand’s offerings and are willing to voluntarily propagate the brand’s narrative. Whether by word-of-mouth, writing online reviews, or through social media sharing, Brand Advocates help companies foster a more authentic and credible engagement with their target audience, turning their own communities into potential consumers.


1. Apple’s Loyal Customers – One great example of brand advocates is Apple’s user base. Many Apple customers are extremely loyal to the brand, to the point where they actively promote the company’s products such as iPhones, iPads, and Mac computers to their families, friends, and peers. They share new releases and features on social media, blogs and are the first ones standing in line when a new product is launched. 2. Nike’s Brand Advocates – Nike has effectively been able to foster a community of brand advocates as well. Professional athletes and influential figures openly advocate for the brand, promoting Nike’s products to their followers. Notably, basketball player Michael Jordan is a famous brand advocate, with his Jordan footwear and apparel line fundamentally shaped Nike’s brand image. His fans and followers became brand advocates, further driving Nike’s growth.3. Starbucks Coffee Lovers – Starbucks customers often express their love for the brand online, posting pictures of their drinks or sharing about their coffee shop experiences. These brand advocates have helped Starbucks establish a warm and welcoming brand image through powerful word-of-mouth marketing. The company also fosters this advocacy with its rewarding loyalty program, encouraging a stronger bond between their brand and their customers.

Frequently Asked Questions(FAQ)

**Q1: What is a Brand Advocate?**A: A Brand Advocate is a person who positively promotes a particular brand to their personal networks, typically through word of mouth and social media networks. These advocates are satisfied customers who, driven by their positive experience with a brand, choose to voluntarily spread their positive opinion to others.**Q2: Why is a Brand Advocate important?**A: Brand Advocates are crucial in modern marketing because they amplify brand messages, contributing to the credibility and visibility of a brand. Their genuine interactions cultivate trust, which potential customers value highly. This leads to increased brand loyalty, customer acquisition, and retention.**Q3: How can a company cultivate Brand Advocates?**A: Companies can cultivate Brand Advocates by providing high-quality products or services that exceed customer expectations, cultivating excellent customer service, and interacting and engaging with their customer base. Additionally, companies can implement a customer loyalty program or a referral program to motivate customers to become advocates.**Q4: What is the difference between a Brand Advocate and an Influencer?**A: While both advocate for a brand, the main difference lies in their motivation. Brand Advocates promote the brand because of their genuine positive experience and belief in the brand without explicit compensation. Influencers, on the other hand, often promote a brand as paid promotion.**Q5: Can Brand Advocacy be measured?**A: Yes, Brand Advocacy can be measured. Metrics such as the net promoter score (NPS), social media mentions, shares, customer reviews, referral rates, and repeat business can provide businesses with a gauge of their brand advocacy efforts. **Q6: Does a Brand Advocate need to be a customer?**A: While most Brand Advocates are indeed customers, they don’t necessarily have to be. A person who genuinely believes in the brand values, mission, or ethos and helps to spread positive words about the brand could be a Brand Advocate.

Related Technology Terms

  • Brand Loyalty
  • Word-of-Mouth Marketing
  • Social Media Influencers
  • Customer Engagement
  • Product Endorsement

Sources for More Information


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