Break-Even Point

Definition of Break-Even Point

The break-even point in technology refers to the moment when a product or service has generated enough revenue to cover its initial investment and ongoing costs, essentially reaching a state of zero net loss or gain. At this juncture, all expenses tied to development, production, and marketing are met, making any subsequent income pure profit. Achieving the break-even point is crucial in determining a venture’s financial viability and potential for success.


The phonetics of the keyword “Break-Even Point” can be represented as: /breɪk-ˈiːvən pɔɪnt/

Key Takeaways

  1. The break-even point represents the level of sales at which a business’s total revenues equal its total costs, resulting in neither profit nor loss.
  2. Understanding and calculating the break-even point is crucial for businesses to assess the viability of their products and pricing strategies, as well as determine the minimum level of sales required to cover costs.
  3. Lowering fixed costs, increasing sales prices, or reducing variable costs can help a business reach its break-even point more quickly, which can lead to increased profitability and long-term success.

Importance of Break-Even Point

The term “Break-Even Point” is crucial in technology and business because it signifies the point at which a product or service starts to generate enough revenue to cover its costs, thereby ensuring financial viability and sustainability.

In technology projects or product development, this indicates when the initial costs related to research, development, and deployment have been recouped, and any revenue generated beyond this point contributes to pure profit.

By assessing the break-even point, technology businesses and entrepreneurs can make informed decisions on the feasibility of specific projects, set strategic goals and pricing, maintain cash flow, and measure financial performance.

It also serves as a valuable benchmark in evaluating a technology’s success and potentially attracts investors, stakeholders, and customers.


The break-even point is an essential concept in business, particularly for start-ups and companies looking to evaluate their financial performance, product pricing, and overall business strategies. The central purpose of identifying the break-even point is to determine the point at which total revenues match total costs, ultimately yielding no net profit or loss.

Simply put, the break-even point is when a company has neither made money nor lost any. This information is invaluable for an organization to objectively analyze its pricing strategies, cost structures, and scalability, as it can paint a clear picture of what must be achieved to attain profitability and sustained financial growth.

In practical applications, the break-even point serves to guide management in making informed decisions about investments, resource allocation, and business expansion plans. By understanding the break-even point, companies can better forecast the potential impact of changes in sales volume, production costs, and market conditions.

Additionally, the break-even point is used to assess the viability of a new product launch or proposed pricing scenarios to ensure both growth and stability for the business. Consequently, recognizing and utilizing the break-even point as a metric for decision-making is crucial for any firm’s long-term success, as it fosters the minimization of risks associated with potential financial missteps and resource mismanagement.

FAQ: Break-Even Point

1. What is a break-even point?

A break-even point is the level at which total revenues equal total costs in a business. It’s the point at which a business doesn’t make a profit, but it doesn’t incur a loss either. It is a crucial financial metric for businesses to plan their pricing, marketing, and production strategies.

2. How do you calculate break-even point?

To calculate the break-even point, you can use the following formula: Break-even point (in units) = Fixed Costs / (Selling Price per Unit – Variable Cost per Unit).

3. Why is the break-even point important?

The break-even point is essential because it helps businesses understand how many units they need to sell to cover their costs. It’s a key indicator of financial performance and can be used to make informed decisions about pricing, marketing, and production strategies to ensure the business operates efficiently and profitably.

4. How can a business reduce its break-even point?

A business can reduce its break-even point by either reducing its fixed costs or increasing the contribution margin (difference between selling price and variable cost per unit). This can be achieved by improving cost-efficiency, increasing sales volume, adjusting pricing, or changing the product mix to sell higher-margin products.

5. Can a break-even point change over time?

Yes, a break-even point can change over time due to several factors, such as changes in fixed costs, variable costs, and selling prices. It’s crucial for businesses to regularly analyze and evaluate their break-even point to make any necessary adjustments and maintain profitability.

Related Technology Terms

  • Fixed costs
  • Variable costs
  • Contribution margin
  • Profit/loss
  • Cost-volume-profit analysis

Sources for More Information

  • Investopedia –
  • AccountingTools –
  • Corporate Finance Institute –
  • Lumen Learning –

About The Authors

The DevX Technology Glossary is reviewed by technology experts and writers from our community. Terms and definitions continue to go under updates to stay relevant and up-to-date. These experts help us maintain the almost 10,000+ technology terms on DevX. Our reviewers have a strong technical background in software development, engineering, and startup businesses. They are experts with real-world experience working in the tech industry and academia.

See our full expert review panel.

These experts include:


About Our Editorial Process

At DevX, we’re dedicated to tech entrepreneurship. Our team closely follows industry shifts, new products, AI breakthroughs, technology trends, and funding announcements. Articles undergo thorough editing to ensure accuracy and clarity, reflecting DevX’s style and supporting entrepreneurs in the tech sphere.

See our full editorial policy.

More Technology Terms

Technology Glossary

Table of Contents