Definition of E-Brokerage

E-brokerage, or electronic brokerage, refers to the online platform or service that facilitates buying, selling, or trading of financial assets, such as stocks, bonds, and commodities. It allows customers to manage their investments and execute transactions without the need for a traditional human stockbroker. This digital approach typically provides faster execution, lower fees, and the convenience of accessing financial markets through internet-enabled devices.


The phonetic spelling of the keyword “E-Brokerage” would be: ee – broh – kuh – rij

Key Takeaways

  1. E-Brokerage offers a convenient and efficient way to manage and trade investments, enabling users to access financial markets with ease, speed, and transparency.
  2. Online brokerage platforms often provide an array of tools, educational resources, and analytics to help investors make informed decisions and manage risk, creating a level playing field with professional investors.
  3. Compared to traditional brokerages, E-Brokerage offers lower fees and minimum account requirements, making investing more accessible to a larger and diverse group of people.

Importance of E-Brokerage

The term E-Brokerage, or electronic brokerage, is important because it has revolutionized the trading and investment landscape by leveraging technology to provide investors with more accessible, efficient, and cost-effective ways to buy and sell financial instruments.

Traditional brokerage services have been transformed through E-Brokerage platforms, which offer real-time access to market information, greater transparency, and streamlined processes to facilitate quicker and easier transactions.

These electronic platforms enable individuals and institutions to manage their investments, trades, and associated costs with ease, empowering them to make informed decisions independently.

Furthermore, the increased competition among E-Brokerage platforms has led to lower fees, reduced commissions, and a plethora of tools and resources, ultimately making financial markets more accessible and inclusive for a broader range of investors.


E-brokerage, or electronic brokerage, serves a vital purpose in streamlining the operations involved in various financial transactions. As an online platform, it provides a direct and efficient conduit between buyers and sellers participating in a wide range of financial markets, such as buying and selling stocks, bonds, mutual funds, and other investment instruments.

The primary objectives for e-brokerage services are to enable quick and seamless transactions, offer reduced transaction costs, and deliver a convenient user experience. By using e-brokerage platforms, investors gain access to robust digital tools, in-depth market insights, and comprehensive educational resources, empowering them with greater control over their investment decisions.

Moreover, e-brokerages have transformed the landscape of investing by democratizing access to financial markets, which was once exclusively reserved for wealthy individuals and institutions. E-brokerages have harnessed advanced technology, shattering barriers to entry by offering low-cost or commission-free trading options, coupled with sleek, user-friendly interfaces that make investing less daunting for beginners.

Additionally, these platforms offer a host of conveniences such as real-time market data, tailored investment advice, and algorithm-driven portfolio management through robo-advisors. Overall, e-brokerage has revolutionized the financial industry by presenting a more inclusive option to prospective investors, enabling convenient, cost-effective, and informed decision-making.

Examples of E-Brokerage

E*TRADE: Founded in 1982, E*TRADE is one of the earliest and most well-known e-brokerage platforms in the world. They offer an extensive range of investment options and tools for both individual investors and institutional clients. E*TRADE’s services include online investing, trading, and management of stocks, mutual funds, exchange-traded funds (ETFs), bonds, options, and other financial instruments.

TD Ameritrade: TD Ameritrade, a US-based subsidiary of the Canadian Toronto-Dominion Bank, is another major player in the e-brokerage sector. Established in 1975, the company has evolved and adapted to technological advancements, offering online trading and investment platforms for individual and institutional investors. TD Ameritrade provides a range of investing and trading options, such as stocks, options, mutual funds, ETFs, futures, and forex.

Interactive Brokers: Founded in 1978, Interactive Brokers is an e-brokerage firm that caters to both professional traders and retail investors. They provide access to a variety of financial instruments, such as stocks, options, futures, bonds, ETFs, and more, across over 135 global markets. Interactive Brokers has built a reputation for its low-cost, advanced trading tools, sophisticated trading platforms, and extensive research offerings catered to active and professional traders.

E-Brokerage FAQ

What is an E-Brokerage?

An E-Brokerage, also known as an online brokerage or electronic brokerage, is a platform that allows users to buy and sell financial instruments, such as stocks, bonds, and mutual funds, over the internet. E-Brokerages have become increasingly popular due to their convenience, low transaction fees, and user-friendly interfaces.

How do I open an E-Brokerage account?

To open an E-Brokerage account, you’ll need to choose a reputable online brokerage platform, fill out an online application with your personal information, and provide necessary documentation to verify your identity. After your account is approved, you can then fund your account by linking a bank account, credit card, or other payment method and start trading.

What are the fees associated with an E-Brokerage?

E-Brokerage fees vary depending on the platform and investment products. Typical fees include trading commissions, which may be a flat fee per trade or based on the number of shares traded, account maintenance fees, and additional charges for premium services, such as research tools or personalized investment advice. However, many E-Brokerages have eliminated trading commissions on standard stock and ETF trades, making it more affordable for investors to trade online.

What types of investments can I make on an E-Brokerage platform?

E-Brokerage platforms allow you to trade a variety of financial instruments, including stocks, bonds, mutual funds, exchange-traded funds (ETFs), options, and sometimes even cryptocurrencies. The available investment options will vary depending on the specific E-Brokerage firm you choose. It’s essential to select a platform that offers the investments you’re interested in trading.

Are E-Brokerage accounts safe and secure?

Reputable E-Brokerage firms prioritize the security and privacy of their clients’ information and funds. They employ advanced encryption technology, two-factor authentication, and other security measures to protect your account. Additionally, E-Brokerage accounts are often insured by government organizations like the Securities Investor Protection Corporation (SIPC) in the United States, which offers protection in the event that the firm fails financially. However, it’s still important to conduct due diligence and choose a well-regarded platform with strong safety measures in place.

Related Technology Terms

  • Online Trading Platform
  • Electronic Trading
  • Algorithmic Trading
  • Financial Market Integration
  • Online Investment Management

Sources for More Information


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