Enterprise 2.0

Definition of Enterprise 2.0

Enterprise 2.0 refers to the integration and implementation of social and collaborative technologies, such as wikis, blogs, and social media platforms, within a business or organization’s operations. This approach fosters enhanced communication, collaboration, and knowledge sharing amongst employees, improving overall efficiency and innovation. The term, coined by Andrew McAfee in 2006, highlights the shift from traditional corporate communication structures to more open and connected systems in the digital age.


The phonetic spelling of the keyword “Enterprise 2.0” is: ĕn-tər-prīz too pôynt ō

Key Takeaways

  1. Enterprise 2.0 focuses on the usage and integration of social media, collaboration tools, and web-based services within an organization’s internal and external activities.
  2. It enables employees or team members to share information, collaborate on projects, and communicate more effectively, ultimately improving productivity, efficiency, and innovation.
  3. Adopting Enterprise 2.0 technologies can lead to a more open and transparent organizational culture, enabling better decision-making, increased employee engagement, and a stronger competitive advantage in the market.

Importance of Enterprise 2.0

Enterprise 2.0 is an important technological term as it signifies the transformative shift in the way organizations utilize technology to enhance collaboration, innovation, and communication.

By incorporating web-based services, social networking, and Web 2.0 technologies, Enterprise 2.0 allows businesses to leverage new tools that facilitate more efficient information exchange and streamline processes.

This digital evolution greatly impacts how employees interact with each other, access and share knowledge, and ultimately achieve greater productivity, agility, and competitiveness in the global market.

Embracing Enterprise 2.0 is essential for businesses to adapt to the rapidly evolving digital landscape and to stay ahead of their competition.


Enterprise 2.0 is a term that encompasses the innovative use of social networking, collaboration, and web-based technologies within enterprises to improve efficiency, communication, and information sharing among employees. The purpose of Enterprise 2.0 is to break down the traditional boundaries and hierarchical structures within an organization and encourage a more fluid, transparent, and participatory work environment.

By leveraging digital tools such as blogs, wikis, social media platforms, and instant messaging, employees across all levels can contribute to discussions, share insights, and engage in real-time collaboration on projects, ultimately leading to improved decision-making and higher levels of innovation. Moreover, Enterprise 2.0 aims to transform the way organizations manage their operations and engage with their workforce by fostering a culture of continuous learning and agility.

By tapping into the collective intelligence and harnessing the diverse skills and perspectives of employees, organizations can drive growth and competitiveness in the fast-paced digital landscape. Furthermore, Enterprise 2.0 applications often integrate with traditional enterprise systems such as enterprise resource planning (ERP) and customer relationship management (CRM) systems, providing a seamless interface for employees to access, analyze, and share information.

This seamless integration supports crucial business functions and helps organizations stay connected with their customers, partners, and stakeholders in today’s dynamic business environment.

Examples of Enterprise 2.0

Enterprise0 is the use of Web

0 technologies and practices within an organization to enable more efficient collaboration, division of labor, employee engagement, and productivity. Here are three real-world examples of Enterprise0 technologies.

Slack: Slack is a widely adopted enterprise communication platform that allows employees to collaborate, share files, and chat using channels and direct messaging. The platform integrates with numerous business software and applications and can be customized with add-ons and bots for workforce automation. By providing a centralized communication hub, Slack enhances efficiency and collaboration among team members.Salesforce Chatter: Salesforce Chatter is a feature of the Salesforce CRM platform that enables employees to collaborate and communicate in real-time. Chatter allows users to share files, exchange messages, join groups, and receive notifications regarding sales leads, project updates, and more. With robust features such as integrating with third-party apps, Chatter makes it easier for employees to stay up-to-date and fosters more effective teamwork.

Microsoft Teams: Microsoft Teams is an integrated workspace in the Office 365 suite designed for team collaboration. It offers instant messaging, document collaboration, video calls, and task management. With Teams, employees can share information quickly, work together on documents in real-time, host online meetings, and manage projects effectively. Integrations with other Microsoft applications such as Word, Excel, and SharePoint make it a comprehensive solution for organizations looking to improve internal communication and collaboration.

Enterprise 2.0 FAQ

What is Enterprise 2.0?

Enterprise 2.0, also known as Enterprise Social Software, is the use of modern web-based collaborative tools within an organization to improve communication, productivity, and efficiency. These applications commonly include wikis, blogs, social networks, and other collaboration tools that enable employees to share knowledge, ideas, and information across the entire organization.

What are the benefits of Enterprise 2.0?

Enterprise 2.0 offers several benefits for businesses, such as improved collaboration, increased innovation, faster decision-making, and reduced costs. By facilitating communication and creating open forums for idea sharing, employees can work together more effectively and efficiently. This can lead to higher employee satisfaction, better products and services, and enhanced growth opportunities for companies.

What are some examples of Enterprise 2.0 tools and platforms?

Examples of Enterprise 2.0 tools and platforms include social networking tools like Yammer, Jive, and Slack; wikis such as Confluence and MediaWiki; and project management tools like Trello, Asana, and Basecamp. These tools often come with features designed to facilitate communication, collaboration, and knowledge sharing among employees.

How can an organization implement Enterprise 2.0?

Implementing Enterprise 2.0 involves first identifying the collaboration needs of the organization and choosing the appropriate tools or platforms to meet those needs. Once tools have been chosen, the organization should develop a clear plan for integrating them into the workplace, along with basic guidelines for usage. Training employees on how to use these tools effectively and promoting a culture of openness and collaboration will help ensure that Enterprise 2.0 achieves its full potential within the organization.

Are there any risks associated with Enterprise 2.0?

While Enterprise 2.0 offers many benefits, it also comes with potential risks, such as information security, data leaks, and increased distractions for employees. It’s essential for organizations to carefully evaluate and manage these risks while maintaining a balance between open collaboration and maintaining control over sensitive information. Establishing clear guidelines on acceptable use, access controls, and data protection can help alleviate these concerns while still realizing the benefits of Enterprise 2.0 technologies.

Related Technology Terms

  • Web 2.0
  • Social Collaboration Platform
  • Enterprise Social Networking
  • Knowledge Management
  • Virtual Workspaces

Sources for More Information


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