Enterprise Feedback Management: Definition, Examples


Enterprise Feedback Management (EFM) is a system that companies use to collect, manage, and analyze customer feedback to improve their services or products. It enables businesses to create and distribute surveys, analyze responses, and provide useful insights or actions based on the collected data. The goal of EFM is to strengthen customer relationships, enhance customer satisfaction, and drive business growth.


The phonetic pronunciation of “Enterprise Feedback Management” would be: /ˈɛntərˌpraɪz ˈfiːdbæk ˈmænɪdʒmənt/

Key Takeaways

Enterprise Feedback Management (EFM) is a structured system that collects, analyzes, and distributes customer feedback to support business decision-making processes. Here are the three main takeaways about it:

  1. Boosts Customer Satisfaction: EFM offers valuable insights into how your customers perceive your products and services. By understanding your customers’ experiences, you can make actionable strategies to improve customer satisfaction and build customer loyalty.
  2. Facilitates Decision-making Process: EFM helps deliver useful business intelligence, enabling managers to understand various business aspects better. This way, it facilitates the decision-making process making it more efficient and data-driven.
  3. Enhances Product and Service Quality: Regular analysis of customer feedback can lead to significant improvements in your products and services. Highlighting the areas of improvement helps in enhancing your products and services which in turn leads to business growth and profitability.


Enterprise Feedback Management (EFM) is a crucial component in today’s business landscape as it provides businesses a systematic and automated approach to collect, manage, and analyze feedback from various stakeholders such as customers, employees, and partners. To stay competitive, businesses need to understand their performance at all operational levels and adapt to demands quickly. EFM helps identify the strengths and weaknesses of a business and provides data-driven insights for strategic decisions, hence contributing to business growth and customer satisfaction. EFM is also critical in fostering continuous communication and engagement within an organization, thereby enhancing operational efficiency and productivity. Therefore, EFM plays a significant role in business strategy, customer relationship management, and overall business performance.


Enterprise Feedback Management (EFM) serves a fundamental purpose in improving the overall performance of an organization. It is a system specifically set up to collect, analyze, and manage customer and employee feedback. The main aim of EFM is to facilitate the continual enhancement of a company’s services or products based on customer and employee insights. By doing so, the system assists businesses in retaining existing clients and attracting new ones, thereby promoting overall customer satisfaction and loyalty. It also helps foster a more positive work environment through the consideration of employee feedback. Beyond customer and employee satisfaction, the utility of EFM extends to strategic planning and decision making. The insights obtained from the system assist in identifying operational inefficiencies and areas necessitating improvement or innovation. EFM provides statistical data that organizations can utilize to gauge market trends, determine product viability, and understand customer behavior or requirements better. Thus, instead of taking a one-size-fits-all approach to service provision or product development, businesses can tailor their strategies to customer needs, consequently driving competitive advantage and growth.


1. **Medallia:** Medallia is a global leader in customer experience management that provides Enterprise Feedback Management solutions. They collect customer feedback from across various channels, like social media, app reviews, and surveys, and analyze it to derive insights. Companies like Delta Airlines, Sephora, and Four Seasons Hotels have used Medallia’s EFM solutions to streamline and enhance their customer feedback processes. 2. **Qualtrics:** Qualtrics is a technology company that offers an EFM system as part of its Customer Experience Management platform. It is used by organizations around the world to gather and analyze customer, employee, product, and brand feedback. Its clients range from small businesses to big companies like Porsche and Microsoft.3. **SurveyMonkey:** SurveyMonkey, an online survey development cloud-based platform, also provides EFM solutions. It assists organizations to gather and manage feedback from customers, employees, or any important stakeholders. This platform allows enterprises to create and distribute surveys, collect responses in real time and analyze the results to take actionable insights. Big brands including Facebook, IBM, and Salesforce have used SurveyMonkey’s services for feedback management.

Frequently Asked Questions(FAQ)

Q1: What is Enterprise Feedback Management (EFM)?A1: Enterprise Feedback Management (EFM) is a system that allows companies to collect, manage, and analyze customer feedback to improve or create better products and services. It provides an organized and centralized way to control the entire feedback process.Q2: Why is Enterprise Feedback Management important?A2: EFM is important because it helps businesses to understand their customers’ needs, expectations, and areas of dissatisfaction. This allows businesses to make necessary modifications to improve their products, services, and overall customer experience.Q3: How does Enterprise Feedback Management work?A3: EFM works by collecting feedback from various channels such as emails, surveys, social media, and other customer touchpoints. This data is then analyzed and interpreted to derive meaningful insights. The feedback can then be acted upon to enhance the customer experience.Q4: What are the key benefits of using Enterprise Feedback Management?A4: EFM provides numerous benefits, such as improving customer satisfaction, enhancing products and services based on customer feedback, identifying potential customer issues before they escalate, and providing valuable insights for decision-making.Q5: Can Enterprise Feedback Management be integrated with other systems?A5: Yes, EFM can be integrated with other systems such as CRM (Customer Relationship Management) system, sales system, and marketing system for a unified view and analysis of customer data.Q6: What is the role of analytics in Enterprise Feedback Management?A6: Analytics in EFM plays a critical role in dissecting feedback by using various statistical methods to identify patterns, correlations and trends. The results offer valuable insights that can be leveraged to drive strategic decisions.Q7: Is Enterprise Feedback Management suitable for every business?A7: While the scale of implementation might vary, EFM is beneficial to all businesses that interact with customers and wish to improve their products, services, and overall customer experience. Q8: How can businesses ensure the confidentiality of feedback collected through EFM?A8: Businesses can ensure the confidentiality of feedback by incorporating strict data privacy measures and complying with relevant data protection regulations. It’s essential to clearly communicate to customers how their data will be used and secured.

Related Finance Terms

  • Customer Satisfaction Surveys
  • Feedback Analytics
  • Response Management
  • Survey Distribution
  • Real-time Reporting

Sources for More Information


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