Google Goggles


Google Goggles is a discontinued image recognition mobile app that was developed by Google. It allowed users to search the web by capturing images from a smartphone’s camera instead of typing text into a search engine. The app could recognize various objects, text, and landmarks, providing relevant search results and information based on the captured image.


The phonetics of the keyword “Google Goggles” in the International Phonetic Alphabet (IPA) would be: /ˈɡuːɡəl ˈɡɒɡəlz/

Key Takeaways

  1. Google Goggles is a visual search app that uses image recognition technology to identify objects and provide relevant information about them.
  2. The app can be used to scan barcodes, QR codes, business cards, and various objects like books, landmarks, and artwork, providing related data instantly.
  3. Although no longer available as a standalone app, Google Goggles’ core features have been integrated into Google Lens, which offers a more refined and advanced visual search experience.


Google Goggles was an important technological innovation because it introduced the concept of visual search through mobile devices, allowing users to obtain information about objects and landmarks simply by capturing an image.

By leveraging Google’s vast database and machine learning algorithms, Goggles could recognize text, logos, artwork, and more, providing users with relevant search results and additional details.

This pioneering technology not only bridged the gap between the physical and digital worlds but also laid the foundation for future advancements in augmented reality and image recognition applications, streamlining the way people gather information in their everyday lives.


Google Goggles is an innovative technology developed by Google that integrates image recognition and augmented reality to deliver useful and relevant information to users. The purpose of this technology is to enable users to analyze their environment or objects within it simply by pointing their smartphone cameras at them. As a direct result of this, users can gain valuable insights and context regarding their surroundings, allowing them to conveniently explore and learn about the world around them in real time.

Google Goggles is designed to recognize various objects such as landmarks, books, artwork, logos, and even barcodes or QR codes, thereby expanding the user’s ability to access information and understand various elements present within their surroundings. In practical use, Google Goggles has become a trusted tool for instant information retrieval and can be applied to multiple scenarios. For instance, tourists can utilize this technology to identify and learn about historical landmarks, artistic masterpieces, and other points of interest by simply capturing an image of the subject.

In another case, a shopper can identify products, compare prices, and find reviews just by scanning barcodes or product labels using their smartphone camera. By providing a quick and seamless user experience in these situations, Google Goggles aims to enhance the way people interact with their environment and enable them to make informed decisions with ease. Ultimately, the technology is an effort to bridge the gap between the digital and physical world, empowering users with instant knowledge in various aspects of everyday life.

Examples of Google Goggles

Google Goggles was an image recognition mobile app developed by Google that allowed users to search for information about objects and places by taking a photo with their smartphone camera. Though the app was discontinued in 2014, its features have been integrated into other Google products like Google Lens. Here are three real-world examples of Google Goggles:

Landmark Identification: While traveling, a user could take a photo of a famous landmark, such as the Eiffel Tower or the Statue of Liberty, with their smartphone. Google Goggles would then recognize the landmark and provide relevant information, such as historical facts, nearby attractions, and the landmark’s official website.

Artwork Recognition: Google Goggles could help art enthusiasts identify a painting or sculpture by simply taking a photo of the artwork. The app would then compare the image to its database and provide relevant information, such as the artist’s name, the title of the work, the period it was created in, and additional facts about the art.

QR Code and Barcode Scanning: The app could also be used to scan QR codes and barcodes by taking a photo of the code or barcode with the smartphone camera. Google Goggles would then decode the information and provide a link to a webpage, app, or other products associated with the code.

Google Goggles FAQ

1. What is Google Goggles?

Google Goggles is a discontinued image recognition mobile app developed by Google. It allowed users to search the web by taking a photo with their mobile device’s camera. The app utilized the device’s camera to identify and analyze objects, providing relevant search results and information in real-time.

2. How does Google Goggles work?

Google Goggles worked by analyzing an image captured by the user’s device camera and using advanced image recognition technologies to determine the object or scene. It then cross-referenced the analyzed data with Google’s vast search database to provide relevant information such as text, images, or web pages related to the photo.

3. When was Google Goggles released?

Google Goggles was first released for Android devices in 2009, followed by a release for iOS devices in 2010.

4. Has Google Goggles been discontinued?

Yes, Google Goggles has been discontinued. The app was officially retired on August 20, 2018. Google has since shifted its focus to the Google Lens app, which serves as a more advanced and comprehensive successor to Google Goggles.

5. What is the difference between Google Goggles and Google Lens?

Google Lens is an image recognition app that has more advanced features compared to Google Goggles. While both apps serve the purpose of analyzing images for search purposes, Google Lens incorporates machine learning and artificial intelligence for better object recognition. Furthermore, Google Lens offers additional features such as real-time object identification, text translation, and integration with other Google services.

6. How can I access Google Lens?

Google Lens is available as a standalone app on Android devices and is also integrated within the Google Photos app for both Android and iOS users. Additionally, Google Lens functionality is available through Google Assistant, which can be accessed on Android devices and some newer iOS devices with the Google Assistant app installed.

Related Technology Terms

  • Image Recognition
  • Visual Search Engine
  • Augmented Reality
  • Barcode Scanner
  • Landmark Identification

Sources for More Information


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