Interactive Voice Response


Interactive Voice Response (IVR) is a telecommunication technology that enables users to interact with a computerized system through voice inputs or keypad touch-tones. It is commonly used in customer service settings, allowing callers to navigate menus and access information without human intervention. IVR systems can also gather caller information and route calls to appropriate departments or agents.


The phonetic pronunciation for the keyword “Interactive Voice Response” is:ɪn-tər-ˈæk-tɪv vɔɪs rɪ-ˈspɒns

Key Takeaways

  1. Interactive Voice Response (IVR) is an automated phone system technology that allows users to interact with a computer-generated voice through touch-tone keypad input or voice recognition.
  2. IVR systems are widely used for providing customer support, information retrieval, and performing various self-service tasks such as bill payments, appointment scheduling, and account management.
  3. Implementing IVR in a business can improve customer satisfaction, reduce operational costs, and increase efficiency by automating repetitive tasks and directing callers to the appropriate resources or departments.


Interactive Voice Response (IVR) is an important technology term as it refers to an automated telecommunication system that enables interaction between callers and the system using pre-recorded instructions, voice recognition, or touch-tone keypad inputs.

This technology streamlines customer support and services, allowing businesses to manage high call volumes, reduce operational costs, and improve overall efficiency.

Moreover, IVR systems can be tailored to individual needs, offering customers quick access to accurate information or routing their calls to appropriate departments.

The widespread use of IVR systems in industries ranging from banking to healthcare highlights its significance in enhancing customer engagement and user experience while optimizing businesses’ call center and service management operations.


Interactive Voice Response (IVR) serves as an essential tool in modern telecommunication systems, aiming to streamline communications and optimize user interactions for both businesses and individual callers. Its central purpose is to facilitate an improved, more efficient experience when a user places a phone call to a company or service provider.

Achieving this is made possible through the integration of advanced technology, which enables automated interactions with the callers through pre-recorded audio messages and voice prompts. Callers can respond to these prompts using either their voice or by pressing buttons on their phone keypad, allowing them to access the necessary information or reach a specific department within the organization.

The applications of Interactive Voice Response systems span a diverse range of industries, providing around-the-clock assistance and enhancing customer experience. For instance, IVR systems can be employed in services such as banking, where customers can access their account details, confirm transactions, and perform other account-related activities with ease through simple voice commands.

Similarly, businesses can utilize IVR solutions for handling high volumes of support calls, routing them to the appropriate agents, and reducing the need for human intervention in routine inquiries. As a result, not only does the IVR technology contribute to significant cost savings for organizations, but it also allows the delivery of swift and personalized assistance to customers, boosting user satisfaction and promoting better engagement.

Examples of Interactive Voice Response

Customer Support Services: Many companies use Interactive Voice Response (IVR) systems to handle customer calls and inquiries. When individuals call support numbers, the IVR system presents them with a menu of options to help route their call to the appropriate department or agent. The customer can either use voice commands or press specific numbers on their phone to select the desired option, allowing for more efficient customer service.

Telemedicine: IVR technology is being used in telemedicine applications to provide accessible healthcare services. For example, patients can call a medical helpline number, where the IVR system can gather information about the caller’s health condition, provide guidance based on their symptoms, and even book appointments with healthcare providers. This helps streamline the healthcare process and makes it more accessible to people who may not have immediate access to a healthcare professional.

Telephone Banking: Financial institutions, such as banks and credit unions, use IVR technology to provide customers with a secure way to access their account information and conduct transactions over the phone. Customers can call their bank’s number and follow voice prompts to check their account balance, make transfers, and pay bills. The system can also be used to report lost or stolen cards, get information on branch locations, and inquire about loan or credit products.

Interactive Voice Response FAQ

What is Interactive Voice Response (IVR)?

Interactive Voice Response (IVR) is a telecommunication technology that enables the caller to interact with a computer system through their telephone keypad or voice commands. IVR systems are commonly used in customer service and support centers to automate call routing, provide self-service options, and reduce the need for human interaction.

What are the benefits of using an IVR system?

IVR systems offer numerous benefits, including reduced operational costs, improved customer service, and increased efficiency. By automating routine tasks and providing self-service options, IVR systems can help businesses save time and resources while ensuring that callers receive prompt and accurate assistance.

How does an IVR system work?

An IVR system works by processing incoming calls, playing pre-recorded prompts, and collecting user input via the phone keypad or voice commands. Based on the input received, the system then routes the call to the appropriate department or agent, provides requested information, or carries out the specified action.

Can I customize the prompts and messages used in an IVR system?

Yes, most IVR systems allow you to customize the prompts, messages, and menu options to ensure that your callers receive accurate and relevant information. This enables you to create a unique and tailored customer experience that aligns with your brand and business requirements.

Do I need special hardware or software to implement an IVR system?

While some IVR systems may require dedicated hardware or software, many modern solutions are cloud-based and compatible with standard telephone lines or VoIP services. This makes it easy to implement and manage an IVR system without the need for specialized equipment or technical expertise.

Related Technology Terms

  • Speech recognition
  • Text-to-speech synthesis
  • Call routing
  • Dual-tone multi-frequency signaling (DTMF)
  • Automated phone systems

Sources for More Information

  • IBM –
  • Wikipedia –
  • Twilio –
  • Genesys –

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