Interstitial Ad


An interstitial ad is a type of online advertisement that appears between web pages or content, typically displayed during transitions or breaks, such as while waiting for a webpage to load or between levels in a game. These ads often take up the entire screen and require user interaction, such as clicking a close button or waiting for a timer to end, before access to the desired content is granted. Interstitial ads are designed to capture the user’s attention and can be used for various purposes, including brand exposure and lead generation.


The phonetics of the keyword “Interstitial Ad” is:ˌɪntərˈstɪʃəl æd

Key Takeaways

  1. Interstitial ads are full-screen advertisements that appear during natural transition points, such as between game levels or upon app launch, providing higher engagement rates than standard banner ads.
  2. These ads can lead to effective user conversion, but excessive use may lead to a negative user experience and higher app abandonment rates. It is critical to find an appropriate balance in ad frequency and placement.
  3. Interstitial ads should be properly implemented by adhering to platform-specific guidelines and allowing users the option to skip or close the ad without difficulty, ensuring a less intrusive ad experience.


The term “Interstitial Ad” is essential in the realm of technology and digital marketing because it refers to a type of advertisement that capitalizes on user engagement by appearing between web-page transitions, app content, or gameplay sessions.

Usually displayed as full-screen ads, interstitial ads are designed to capture user attention and provide marketers and advertisers a more prominent platform to convey their message effectively.

Given the highly competitive nature of online advertising, these ads represent a critical strategy for businesses to increase their brand visibility, boost customer acquisition, and ultimately drive greater revenue.

At the same time, interstitial ads contribute to the maintenance and growth of free-to-use applications and websites, as they provide a financial lifeline for developers and creators.


Interstitial Ads serve the purpose of providing a highly-visible and engaging advertisement experience for users within digital platforms, such as mobile apps and websites. These ads typically appear during transitional moments, such as when a user navigates between pages or at natural breaks such as the completion of a level within a gaming app.

By capitalizing on these moments, interstitial ads offer marketers a chance to generate higher conversion rates and drive user engagement, while simultaneously reducing the disruptive impact these ads could have on the overall user experience of the app or website. In addition to promoting products or services, interstitial ads can be utilized for multiple purposes, including brand awareness and lead generation.

Due to their full-screen format, these ads tend to capture the attention of users and encourage interaction by providing dynamic content such as videos, images, and calls-to-action. To optimize the effectiveness of interstitial ads, advertisers monitor key performance indicators and user feedback, enabling them to identify and implement necessary improvements to their ads.

Despite the potential intrusiveness of interstitial ads, when used in a targeted and well-thought-out manner, they can contribute significant value to both advertisers and users by providing relevant advertising experiences that align with users’ interests and app consumption habits.

Examples of Interstitial Ad

Interstitial ads are a popular and effective advertising format that appears during natural transition points, such as between different app pages or during a break in an activity. Here are three real-world examples of interstitial ads:

Mobile Games: While playing a mobile game, you might experience an interstitial ad appearing between different levels of the game. These ads often display a full-screen video or image that serves promotions, offers, or app downloads. An example of this is the popular game Candy Crush, which often displays interstitial ads during the transition between levels.

News and Media Apps: Many news and media-related applications such as CNN, New York Times or BuzzFeed, display interstitial ads while browsing through articles or switching between categories. This ad format allows advertisers to display their promotions in a way that doesn’t interrupt media consumption while effectively capturing users’ attention.

Video Streaming Apps: Some video platforms like YouTube or Hulu, use interstitial ads to monetize their content. These ads usually play before or mid-roll during a video and can vary in length. Sometimes, users can skip the ad after a few seconds, while other times, they must watch the entire ad to proceed to their desired content. These interstitial video ads provide advertisers with a unique opportunity to showcase their products or services to an engaged audience.

Interstitial Ad FAQ

What is an interstitial ad?

An interstitial ad is a type of online advertising that appears between webpages or during specific actions within apps. These ads typically fill the entire screen, ensuring the user’s attention is focused on the ad content before they can continue browsing or using the app.

Why are interstitial ads effective?

Interstitial ads are effective because they capture the user’s attention by appearing at points when the user is already engaged, such as when navigating between web pages or taking a break from a game. This placement increases the chances that the user will pay attention to the ad, increasing the likelihood of clicks and conversions.

What are the best practices for creating interstitial ads?

Some best practices for creating interstitial ads include:
1. Designing eye-catching, creative visuals that are relevant to the target audience.
2. Ensuring that the ad loads quickly to maintain user engagement.
3. Including a clear call-to-action to encourage users to interact with the ad.
4. Keeping the ad frequency low, so users don’t get overwhelmed with ads.
5. Testing different ad placements, formats, and content in order to optimize performance and user experience.

How do I implement interstitial ads in my app or website?

Implementing interstitial ads typically involves integrating ad network SDKs into your app or website and then creating placements within your app or page layout. You’ll need to sign up with an ad network that supports interstitial ads, such as Google AdMob, and follow their guidelines for setting up and implementing ads into your project.

What are some possible drawbacks to using interstitial ads?

Possible drawbacks to using interstitial ads include potentially annoying or irritating users, leading to a decline in user engagement or app usage. Additionally, poorly timed interstitial ads can disrupt user experience, potentially diminishing the effectiveness of the ads. It’s essential to balance the frequency and placement of interstitial ads with the overall user experience to avoid these issues.

Related Technology Terms

  • Ad Impressions
  • In-App Advertising
  • Ad Click-Through Rate (CTR)
  • Ad Monetization
  • Interstitial Ad Frequency Capping

Sources for More Information


About The Authors

The DevX Technology Glossary is reviewed by technology experts and writers from our community. Terms and definitions continue to go under updates to stay relevant and up-to-date. These experts help us maintain the almost 10,000+ technology terms on DevX. Our reviewers have a strong technical background in software development, engineering, and startup businesses. They are experts with real-world experience working in the tech industry and academia.

See our full expert review panel.

These experts include:


About Our Editorial Process

At DevX, we’re dedicated to tech entrepreneurship. Our team closely follows industry shifts, new products, AI breakthroughs, technology trends, and funding announcements. Articles undergo thorough editing to ensure accuracy and clarity, reflecting DevX’s style and supporting entrepreneurs in the tech sphere.

See our full editorial policy.

More Technology Terms

Technology Glossary

Table of Contents