Meta Tag


A meta tag is an HTML element used to provide metadata about a webpage’s content. These tags are placed within the head section of a web page and are not visible to users when viewing the page. Metadata supplied by meta tags can include information for search engines, such as keywords and page descriptions, to improve a site’s search engine optimization (SEO).

Key Takeaways

  1. Meta tags are snippets of text that describe a page’s content and are placed within the HTML head tag.
  2. They do not have any impact on the visual appearance of the website but provide information to search engines and browsers.
  3. Some common types of meta tags include “description”, “keywords” and “viewport”, which can help in SEO optimization and proper site rendering on different devices.


Meta tags are important in the realm of technology as they provide essential information about a webpage to search engines and web browsers.

These tags, embedded within a page’s HTML, help to define aspects such as the document’s title, description, keywords, and character set.

By offering valuable content in meta tags, webmasters can enhance their site’s search engine optimization (SEO), potentially improving its ranking on results pages and making it more accessible to users.

Moreover, well-crafted meta tags can boost a website’s click-through rate, as users are enticed by accurate and appealing descriptions in search results.

In summary, meta tags play a significant role in determining a website’s visibility and engagement on the internet.


Meta tags play a crucial role in optimizing websites for search engines and overall user experience. These invisible yet essential elements of HTML are snippets of code that provide search engines with critical information about a webpage’s content.

By incorporating pertinent keywords, phrases, and descriptions within meta tags, webmasters can significantly improve a site’s search engine rankings, thereby increasing its visibility to end-users. Furthermore, well-crafted meta tags allow search engines to index webpages more accurately, ensuring that the content displayed to users aligns with their queries, which in turn reduces bounce rates and fosters better user engagement.

In addition to search engine optimization (SEO) benefits, meta tags are also employed in social media and external website previews, enhancing content sharing across numerous platforms. The information contained in a webpage’s meta tags directly influences how content is displayed, helping to create an enticing and informative preview for users.

Open Graph and Twitter Card meta tags, for instance, enable webmasters to customize the way their content appears when shared on social media outlets such as Facebook and Twitter. Ultimately, incorporating well-designed meta tags is an integral component of any effective web development strategy, as they provide a solid foundation for streamlined search engine indexing and optimized cross-platform content sharing.

Examples of Meta Tag

Meta tags are snippets of text that describe a webpage’s content, and they are placed within the HTML code of a webpage. While they are not directly visible to users, they provide essential information to search engines and social media platforms for indexing and displaying webpages in search results, link previews, and more.Here are three real-world examples of meta tags:

Website SEO (Search Engine Optimization) – Meta tags play a crucial role in SEO by helping search engines understand the content of webpages and categorize them accordingly. One common meta tag is the “description” tag, which provides a brief summary of a webpage’s content. For example:This meta tag could be used for an online store’s homepage, and it shows up as the description snippet in search engine results when users search for related keywords.

Social Media Sharing – When sharing a webpage on social media platforms like Facebook or Twitter, meta tags are used to tell the platform what information to display in the link preview. The “Open Graph” protocol is often used for this purpose. For example:These meta tags provide a title, description, and image for a blog post, which will be used by social media platforms to display a preview when the link is shared.

Language and Country Targeting – Meta tags can also be used to specify the language and country of a website to help search engines serve the most relevant content to users. For example:This meta tag tells search engines that the webpage is in English and is targeted towards users in the United States. This information helps search engines show the correct version of the webpage to users with different language preferences or from different regions.

Meta Tag FAQ

What is a meta tag?

A meta tag is an HTML element used to provide metadata about a web page. These tags are placed within the head section of an HTML document and usually include information such as keywords, description, author, and other relevant data that helps search engines understand and index the content of the page.

Why are meta tags important?

Meta tags play a significant role in search engine optimization (SEO) by helping search engines understand the content and purpose of a web page. While they may not directly impact a page’s ranking in search results, well-written meta tags can improve click-through rates by providing more informative and relevant information in search result snippets.

What are some common types of meta tags?

Some common types of meta tags include:

  • Title: Specifies the title of the webpage that appears in search results and browser tabs.
  • Description: Provides a brief summary of the content on a webpage, which is displayed in search results as a snippet.
  • Keywords: Lists relevant keywords for a webpage; however, this tag is no longer used by most search engines for indexing purposes.
  • Viewport: Indicates how a webpage should be displayed on different devices and screen sizes.
  • Robots: Gives instructions to search engine crawlers about how to index a webpage or follow links on the page.

How to add a meta tag to a webpage?

To add a meta tag to a webpage, you’ll need to insert an appropriate meta element within the head section of your HTML document. Here are some examples:

<!-- Title -->
<title>Your Page's Title</title>

<!-- Description -->
<meta name="description" content="A brief summary of your webpage's content">

<!-- Viewport -->
<meta name="viewport" content="width=device-width, initial-scale=1">

<!-- Robots -->
<meta name="robots" content="index,follow">

Replace the placeholder text with your relevant content and save the changes to your HTML document. This will implement the respective meta tags on your webpage.

Should I use the keywords meta tag for SEO optimization?

It’s generally not recommended to rely on the keywords meta tag for SEO optimization, as most major search engines, including Google, no longer use it to index web content. Instead, focus on providing valuable and descriptive content in the title and description meta tags, along with relevant headings and body text within your webpage. This will have a greater impact on your SEO performance.

Related Technology Terms

  • Search Engine Optimization (SEO)
  • HTML Header
  • Content Attributes
  • Keyword Density
  • Indexing and Crawling

Sources for More Information


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