Sales of BlackBerry smartphones are down 25 percent this year, and RIM’s poor app store is getting a lot of the blame. “It’s horrible,” says Terry Hughes of developer Widality. “We couldn’t make enough money to grow organically,” despite having one of the BlackBerry’s most popular apps.
To change that reputation, RIM will roll out a number of new application development tools and services in the next few weeks. For example, developers will soon be able to charge subscription fees, add in-app purchases, join a new RIM ad network and/or use a new analytics service.