One Third of Top-Grossing iPhone Apps Are Free

One Third of Top-Grossing iPhone Apps Are Free

The list of the top 100 grossing iPhone apps includes 34 free apps that make their money through in-app purchases. This so-called “freemium” model has rapidly grown in popularity since Apple first made it a possibility a little over a year ago. In January, the top 50 apps included just 2 that used the freemium model, but now about 20 of the top 50 offer in-app purchases.


According to Remco van den Elzen, co-founder of analytics firm Distimo, in-app purchases now account for approximately 30 percent of iPhone App Store revenue. “We’re seeing more developers implement more in app-purchases especially with games,” he said. “Freemium Apps are also picking up significantly. A lot of developers realize it’s a successful model.”

View article


About Our Editorial Process

At DevX, we’re dedicated to tech entrepreneurship. Our team closely follows industry shifts, new products, AI breakthroughs, technology trends, and funding announcements. Articles undergo thorough editing to ensure accuracy and clarity, reflecting DevX’s style and supporting entrepreneurs in the tech sphere.

See our full editorial policy.

About Our Journalist