According to a new report from Flurry, engagement with mobile apps drops off precipitously after the first month of use. Among users who download a new app, only 38 percent will continue using that app after the first month. After a year, only 4 percent of the original downloaders are likely to still be engaged with a mobile app.
The report says that the number of app discovery tools available has made it easier for developers to get people to try their apps. Instead, developers need ways to keep users engaged, particularly if they offer “freemium” or ad-supported apps.