Facebook alums Eric Frenkiel and Nikita Shamgunov have launched a new startup called MemSQL that vows to make relational databases up to 30 times faster. Their MemSQL technology achieves that performance boost by keeping data in memory. Similar to Facebook’s HipHop tool, it converts SQL to C++.
“This is like HipHop for SQL, essentially,” said Frenkiel. “If you make money off your data and you actually measure time in microsecond or milliseconds, then using a lightning fast DB like ours makes a lot of sense.”