Playtika has agreed to acquire Dice Dreams developer SuperPlay for up to $1.95 billion. The deal includes a $700 million up-front payment, with an additional $1.25 billion subject to SuperPlay achieving specific financial targets over the next three years. Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with ex-Rovio senior game designer Elad Drory, SuperPlay has made a name for itself with successful titles like Dice Dreams and Domino Dreams.
Both games have seen significant growth in 2024, boasting a combined 1.7 million average daily active users as of August. Playtika CEO Robert Antokol commented on the acquisition, stating, “We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities. SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team.
Playtika’s strategic SuperPlay acquisition
We’re expanding our ability to deliver exceptional experiences to players worldwide.”
SuperPlay co-CEOs Gilad Almog and Eyal Netzer expressed excitement over the deal, saying, “We’re incredibly excited about this opportunity. It is a testament to our amazing team, who bring creativity and passion to everything we make.
With Playtika’s backing and support, we’ll continue developing the most memorable and engaging games in their category and exchanging knowledge that will propel each other to new heights.
The acquisition is expected to close in Q4 2024, with Almog and Netzer continuing to lead SuperPlay as its own studio within Playtika. The boards have approved the transaction of directors of both companies and is subject to customary closing conditions and regulatory approvals. Playtika management will host a conference call tomorrow to discuss the transaction, which can be accessed via a webcast at investors.playtika.com.
This strategic move marks Playtika’s continued expansion of its portfolio and efforts to strengthen its position in the mobile gaming market. Despite recent staff reductions, the company remains focused on growth through acquisitions and delivering engaging experiences to players worldwide.
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