Swizz Beatz, Timbaland announce X partnership

Swizz Beatz, Timbaland announce X partnership

Swizz Timbaland Partnership

Swizz Beatz and Timbaland, the creators of the popular music battle series Verzuz, have announced a new partnership with Elon Musk’s X platform. This collaboration will make X the official streaming platform for all future Verzuz battles. The announcement, made on June 19, was met with mixed reactions from fans.

Some accused Swizz Beatz and Timbaland of selling out, expressing disappointment in partnering with Elon Musk and citing concerns over capitalism and appropriation. In response to the criticism, Swizz Beatz took to Instagram to clarify the nature of the partnership. He emphasized that Verzuz remains 100% Black-owned by himself and Timbaland and that the new deal grants X exclusive streaming rights for future live events at no cost to X users.

“We are beyond thrilled to have found the best partner for Verzuz. Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world,” Swizz Beatz said in a statement. He also thanked Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith, and the entire X team for supporting the Verzuz vision.

Verzuz announces partnership with X.

Swizz Beatz further addressed the critiques on X, stating, “You will see my intentions as always. We must change what we don’t like, not complain about it.

We go hard since the 90s. People will soon see the plan.”

Verzuz gained immense popularity during the pandemic through its virtual music battles on Instagram Live. It has hosted iconic match-ups featuring beloved artists such as Monica vs. Brandy, Gucci Mane vs. Jeezy, and Dipset vs. The Lox. The partnership with X aims to leverage the platform’s reach to expand Verzuz’s impact while maintaining the essence of the entertainment brand and exploring new horizons.

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As the collaboration unfolds, fans eagerly await Verzuz’s return and the exciting battles that lie ahead on the X platform.


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