Cloud Computing Reseller

Definition of Cloud Computing Reseller

A cloud computing reseller is a company or individual that partners with a cloud service provider to sell, distribute, or customize their cloud computing solutions and services to clients. These resellers typically offer added expertise, support, and customizations to meet specific client needs. In essence, they act as intermediaries between the cloud service provider and the end users, extending the provider’s reach and enhancing the overall customer experience.


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Key Takeaways

  1. Cloud Computing Resellers provide businesses with cost-effective and scalable solutions by reselling cloud services from major providers. This allows businesses to access advanced technological tools without the need for large upfront investments.
  2. Resellers often offer additional value-added services, such as management consulting, migration assistance, and technical support, enabling businesses to fully leverage the power of the cloud while minimizing risks and ensuring seamless integration with existing infrastructure.
  3. By partnering with reputable cloud providers and maintaining up-to-date industry knowledge, Cloud Computing Resellers help their clients stay competitive in an increasingly digital world. They ensure access to the latest technology with minimal downtime, allowing businesses to focus on their core operations and objectives.

Importance of Cloud Computing Reseller

The term “Cloud Computing Reseller” is important because it refers to an individual or organization that purchases cloud services from a cloud provider and resells those services to their customers, thus strengthening the cloud computing ecosystem.

As intermediaries, cloud computing resellers play a crucial role in promoting widespread adoption of cloud services, providing tailored solutions, and offering additional support and services to end-users.

They bridge the gap between cloud providers and customers, enhancing communication and customer satisfaction, and enabling businesses of all sizes to leverage the benefits of cloud technology, such as scalability, flexibility, cost efficiency, and access to advanced resources and features.

This ultimately leads to the enhancement of business productivity, collaboration, and innovation across various industries.


Cloud Computing Resellers are businesses or individuals who collaborate with cloud service providers to offer their clients a comprehensive array of cloud-based services and solutions, often tailored to specific industries or business needs. The primary purpose of a cloud computing reseller is to bridge the gap between the end-users and the complex infrastructure of cloud computing, providing dynamic and efficient technology solutions, while also facilitating a seamless and simplified management experience. Resellers purchase cloud services from providers at a wholesale rate, and then subsequently resell these services to their clients, often bundling it with additional support, training, or customization.

By partnering with cloud computing providers, resellers can expand their offerings while leveraging the expertise and resources of industry-leading service providers. The benefits of using a cloud computing reseller are numerous. Firstly, they provide a single point of contact for a diverse range of cloud services, making it more convenient for businesses to access and manage all their cloud computing requirements.

Secondly, resellers will often offer cost-effective pricing due to both the bulk-buying power they possess and the integration of solutions that best suit their client’s budget. Furthermore, their expertise in cloud computing means they can select the most suitable applications and services to help businesses scale up and fully harness the potential of cloud technology. Lastly, through a strong partnership with cloud service providers, resellers are able to provide tailored solutions designed to optimize the overall performance and efficiency of a client’s technology stack.

In sum, cloud computing resellers play a crucial role in making cloud services more accessible and beneficial to businesses of various sizes and industries, whilst adding valuable customization and support.

Examples of Cloud Computing Reseller

Amazon Web Services (AWS) Partner Network: AWS is a leading cloud computing provider that offers IaaS (Infrastructure as a Service), PaaS (Platform as a Service), and SaaS (Software as a Service) solutions. The AWS Partner Network (APN) allows organizations and resellers to join as partners, providing them with exclusive resources, training, and support to grow their cloud business by reselling AWS services. Examples of AWS cloud computing resellers include Rackspace, 2nd Watch, and Cloudreach.

Microsoft Azure and Cloud Solution Provider (CSP) Program: Microsoft Azure is a popular cloud computing platform providing various services like virtual machines, databases, and storage. The Microsoft Cloud Solution Provider (CSP) program enables companies to resell Microsoft Azure services. Resellers can bundle these services with their own offerings to create customized cloud solutions for their clients. Examples of Microsoft Azure resellers include Ingram Micro, SherWeb, and ALSO.

Google Cloud Partner Program: Google Cloud Platform (GCP) provides multiple cloud services, such as data storage, analytics, and machine learning capabilities. The Google Cloud Partner Program supports resellers, giving them access to exclusive resources, technical support, and training to grow their business. By joining the program, resellers can offer GCP’s products and services to their clients and generate additional revenue. Examples of Google Cloud resellers include SADA Systems, Atos, and Maven Wave.

Cloud Computing Reseller FAQ

1. What is a Cloud Computing Reseller?

A cloud computing reseller is a company or individual who purchases cloud services from a cloud provider and resells them to clients at a marked-up price. The reseller typically adds value to the cloud services by offering additional support, consulting, or management features.

2. How do I become a Cloud Computing Reseller?

To become a cloud computing reseller, you’ll need to find a reputable cloud provider with a reseller program. Sign up for their reseller program, familiarize yourself with their products and services, and set up a pricing structure for your clients. Then, market your new business to potential clients and build up your customer base.

3. What are the benefits of being a Cloud Computing Reseller?

As a cloud computing reseller, you can take advantage of the growing demand for cloud services without having to invest in building and maintaining the infrastructure yourself. Reselling cloud services allows you to offer your clients a comprehensive solution, while enjoying potentially high profit margins from the resale of established services.

4. What types of services can a Cloud Computing Reseller offer?

A cloud computing reseller can offer a wide range of services, such as cloud storage, cloud-based applications, cloud backups, virtual servers, and cloud security. The specific services you can offer will depend on the cloud provider you partner with and their product offerings.

5. How do I choose a Cloud Provider for my Reselling Business?

When selecting a cloud provider for your reselling business, consider factors such as the provider’s reputation, product offerings, pricing, customer support, and reseller program benefits. Look for a cloud provider that offers high-quality services, competitive pricing, and a robust reseller program with resources and support to help your reselling business succeed.

Related Technology Terms

  • Managed Service Provider (MSP)
  • Infrastructure as a Service (IaaS)
  • Software as a Service (SaaS)
  • Platform as a Service (PaaS)
  • Data Center Colocation

Sources for More Information


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