Not Ready For Prime Time


The term “Not Ready For Prime Time” is often used to describe a technology or product that is not fully developed, polished, or considered reliable enough for widespread use or mainstream adoption. It tends to lack the necessary features, stability, or performance needed to meet the expectations of a wide audience. In essence, it means that the technology requires further development, testing, or improvements before it can be considered suitable for general use.

Key Takeaways

  1. Not Ready For Prime Time refers to a technology or product that is not fully developed or refined, and therefore not yet suitable for widespread public use or consumption.
  2. This term is often used in the tech industry to describe new, innovative ideas or emerging technologies that require further testing, improvements, or development before they can be considered reliable and viable for the general public.
  3. Introducing a product that is ‘Not Ready For Prime Time’ can lead to negative consequences such as poor user experiences, loss of reputation, and financial losses for the company behind the product. It is crucial for businesses to thoroughly test and refine their products before launching them in the market.


The technology term “Not Ready For Prime Time” is important because it highlights the current limitations or shortcomings of a particular technology or product.

It signifies that while a certain technology may show great potential, it may not yet be polished or matured enough to meet the standards and expectations for widespread usage and adoption.

This term is essential for both developers and consumers, as it allows for critical analysis and encourages continuous improvement and innovation.

Considering products or technologies that are not ready for prime time helps developers identify areas of improvement while guiding consumers toward informed decisions, ensuring that they invest their time and resources in mature technologies capable of delivering consistent and reliable performance.


“Not Ready For Prime Time” is a colloquial term often used to describe a technology, product, or service that is in its early stages of development, testing, or deployment, and is not yet refined enough for widespread adoption and use by mainstream consumers or businesses.

The purpose of identifying something as not ready for prime time is to acknowledge that while the technology may hold promising potential, it requires further improvements and optimization before it can become a reliable, efficient, and mature solution for the intended market.

The designation of a technology as “Not Ready For Prime Time” can serve to motivate developers, engineers, and other professionals to invest further resources, time, and effort in research and development, troubleshooting, performance enhancement, and user experience improvements.

By focusing on addressing the limitations, vulnerabilities, or deficiencies that contribute to a technology’s inability to perform optimally in real-world situations, the technology can eventually evolve to the point where it can effectively meet the needs of its users and become a viable contender in the competitive technology landscape.

Consequently, the concept of “Not Ready For Prime Time” cultivates a proactive approach to innovation, fostering a culture of continuous advancement and progress in the technology sector.

Examples of Not Ready For Prime Time

Google Glass: Initially launched in 2013, Google Glass was an ambitious attempt by Google to create a wearable device that integrated smart features into a pair of glasses. They were meant to provide real-time information, navigation, social media updates, and several other features. However, due to issues related to privacy, security, and limited functionality, coupled with a high price tag, Google Glass received significant criticism and was considered not ready for prime time. It was ultimately discontinued as a consumer product and repositioned for enterprise use.

Samsung Galaxy Note 7: Launched in 2016, the Samsung Galaxy Note 7 was a highly anticipated smartphone with cutting-edge features. Unfortunately, due to a major battery flaw, numerous incidents of exploding batteries surfaced shortly after its release. Consumers and reviewers found it not ready for prime time due to the severe safety concerns, and Samsung had to recall and eventually discontinue the product.

Apple Maps: When Apple released their mapping service in 2012 as an alternative to Google Maps, they intended it to be a key feature of their iOS devices. However, upon launch, users found numerous errors, inaccurate directions, and missing landmarks, making Apple Maps unreliable and not ready for prime time. The app’s poor quality led to an apology from Apple CEO Tim Cook, and the company has since invested significantly in improving the functionality and accuracy of Apple Maps.

FAQ: Not Ready For Prime Time

What does “Not Ready For Prime Time” mean?

The term “Not Ready For Prime Time” refers to technology, products, or even people who are unprepared or not yet suitable for public exposure, particularly during the most important and widely viewed timeframes.

Why is it called “Not Ready For Prime Time”?

“Prime time” is traditionally known as the period of television programming when networks attract their largest audiences. So, the phrase “Not Ready For Prime Time” has been adopted to describe technologies or products that are not ready to meet the public’s expectations or are still under development.

What are the common reasons for technology being “Not Ready For Prime Time”?

Some reasons include incomplete features, insufficient testing, lack of user-friendliness, poor performance, or unresolved security or privacy issues. Often, these technologies require additional time and effort to be refined and optimized before being released to the public.

How can a product or technology transition from “Not Ready For Prime Time” to “Ready For Prime Time”?

Improving a product or technology involves addressing its shortcomings, which may include fixing bugs, enhancing performance, ensuring security and privacy, refining user interfaces, and conducting extensive user testing. Once the necessary improvements have been made and the product or technology meets industry standards, it can then be considered “Ready For Prime Time.”

What are some examples of technologies that were once considered “Not Ready For Prime Time”?

Examples include early smartphone models with limited functionality or user interfaces that were difficult to navigate, or initial iterations of virtual reality headsets with subpar resolution and uncomfortable designs. Over time, companies have made significant improvements in these areas, allowing these products to become widely accepted and “Ready For Prime Time.”

Related Technology Terms

  • Beta version
  • Prototype
  • Unpolished product
  • Under development
  • Work in progress

Sources for More Information

  • Techopedia: A comprehensive technology dictionary and IT learning platform.
  • Webopedia: An online technology dictionary and internet search website for information technology and computing definitions.
  • How-To Geek: A website that offers analysis, technical news, reviews, and explanations of a variety of technology-related topics.
  • GeeksforGeeks: A computer science portal for geeks providing a wide range of articles, tutorials, and interview questions in various domains of technology.

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