Mobile Application Service Provider


A Mobile Application Service Provider (MASP) is a company that offers services related to the development, distribution, and maintenance of mobile applications. These services include app design, programming, hosting, and marketing support for businesses or individuals looking to launch mobile apps on platforms like iOS and Android. MASPs help clients reach their target audience and generate revenue through app development and distribution strategies.

Key Takeaways

  1. Mobile Application Service Providers (MASPs) develop, maintain, and host mobile applications for clients, enabling businesses to reach customers on mobile devices without building their own app infrastructure.
  2. MASPs often offer additional value-added services related to mobile apps, such as mobile marketing, analytics, user engagement, payments, and support, depending on the client’s needs.
  3. By leveraging a MASP, businesses can reduce development costs, accelerate time-to-market, and tap into specialized expertise to better optimize app performance and user experience on various devices and platforms.


The term Mobile Application Service Provider (MASP) is important because it refers to a company or organization that offers essential services, tools, or platforms for developing, managing, and distributing mobile applications.

MASP plays a crucial role in the fast-growing mobile app industry, enabling developers to create apps that cater to the diverse needs of consumers and businesses alike.

These service providers simplify the development process and facilitate seamless integration with various operating systems, devices, and app stores, empowering app developers to focus on creating intuitive, user-friendly applications.

By ensuring the accessibility, functionality, and compatibility of mobile applications to millions of users worldwide, MASP contributes significantly to driving innovation, enhancing user experience, and fostering digital transformation.


A Mobile Application Service Provider (MASP) plays a crucial role in the development, distribution, and management of mobile applications used on various devices, such as smartphones and tablets. The primary purpose of an MASP is to offer businesses a platform to create functional tools and services that cater to the needs of their target audience, while also providing the necessary support required for seamless operation.

By offering a range of development tools, hosting solutions, and maintenance services, MASPs enable organizations to effectively reach out to their user base, ensuring smooth functioning and an enhanced user experience. The necessity for a Mobile Application Service Provider can be found in the rapidly-evolving technological landscape, where consumers demand instant access to products and services on the go.

MASPs help bridge this gap by enabling businesses to craft tailored applications that cater to specific user needs and preferences. Moreover, they aid in the dissemination and promotion of the developed apps across various platforms, user groups, and app stores.

By providing constant updates and support services, MASPs ensure that the applications continue to add value to both the users and the businesses. Thus, MASPs serve as a vital cog in the vast wheel of more sophisticated mobile technology, driving better connect between organizations and their end-users.

Examples of Mobile Application Service Provider

A Mobile Application Service Provider (MASP) is a company that offers services related to the development, distribution, and management of mobile apps for different platforms, such as iOS and Android. Here are three real-world examples of MASP:

IBM MobileFirst: IBM MobileFirst is a platform offered by IBM as a part of their mobile enterprise portfolio. MobileFirst enables businesses to create, deploy, and manage mobile apps through a suite of services, including app development, security, integration, and analytics. IBM MobileFirst platform supports the development of cross-platform apps, with technology designed to simplify and enhance the overall mobile app experience.

Microsoft Azure Mobile Apps: Microsoft Azure Mobile Apps is a part of the Azure cloud platform that provides developers with the tools and services necessary to build, deploy, and manage mobile apps. This includes app development in various languages (like C#, Java, Node.js) and technologies (such as Xamarin, Apache Cordova, and React Native). Azure Mobile Apps facilitates integration with other Azure services, providing scalability, security, and data management capabilities. In addition, it supports push notifications and offline syncing of data, enhancing app performance and user experience.

Google Firebase: Google Firebase is a mobile and web app development platform that provides a range of services and tools to help developers build, improve, test, and distribute their applications. Firebase covers various aspects of app development, including real-time databases, cloud storage, authentication, hosting, and analytics. Google Firebase also offers a suite of tools to improve app quality, such as Crashlytics for crash reporting, performance monitoring, and A/B testing to optimize user experience. With Firebase, developers can create cross-platform apps for iOS, Android, and the web.

FAQ: Mobile Application Service Provider

What is a Mobile Application Service Provider?

A Mobile Application Service Provider (MASP) is a company that specializes in offering a range of services related to mobile app development, distribution, and maintenance. This typically includes app design, development, testing, deployment, and ongoing support for mobile applications on various platforms like iOS and Android.

What services do MASPs offer?

MASPs provide a variety of services tailored to the needs of their clients, which may include: app design, development, testing, app store submission, app promotion, app maintenance, and integration with existing systems or third-party services. Some MASPs also offer consulting services to help businesses make strategic decisions about their mobile app initiatives.

How is a MASP different from a mobile app development company?

While both MASPs and mobile app development companies specialize in creating mobile apps, a MASP typically offers a more comprehensive range of services. In addition to app design and development, MASPs focus on the full lifecycle of a mobile app, from its conception to ongoing maintenance and support. This often includes services like app store submission, promotion, and continuous updates as new technologies emerge.

What should I consider when choosing a MASP?

When selecting a MASP, it’s important to consider factors such as their experience, expertise, and the range of services they provide. Look for a MASP with a proven track record in the specific industry or app category you’re targeting, as well as one that offers a comprehensive range of services to support your app throughout its lifecycle. It’s also crucial to ensure that they have a clear understanding of your business goals and can provide customized solutions to meet your specific needs.

How much does it cost to work with a MASP?

The cost of working with a MASP can vary widely depending on factors such as the scope of services provided, the complexity of your app, and the specific provider you choose. Some MASPs offer pricing packages based on the services required, while others provide customized quotes based on your project’s unique needs. It’s important to discuss your budget and requirements with your chosen MASP to get an accurate estimate before engaging their services.

Related Technology Terms

  • App Store Optimization (ASO)
  • Application Programming Interface (API)
  • Cross-Platform Development
  • Mobile Software Development Kit (SDK)
  • Push Notification Services

Sources for More Information


About The Authors

The DevX Technology Glossary is reviewed by technology experts and writers from our community. Terms and definitions continue to go under updates to stay relevant and up-to-date. These experts help us maintain the almost 10,000+ technology terms on DevX. Our reviewers have a strong technical background in software development, engineering, and startup businesses. They are experts with real-world experience working in the tech industry and academia.

See our full expert review panel.

These experts include:


About Our Editorial Process

At DevX, we’re dedicated to tech entrepreneurship. Our team closely follows industry shifts, new products, AI breakthroughs, technology trends, and funding announcements. Articles undergo thorough editing to ensure accuracy and clarity, reflecting DevX’s style and supporting entrepreneurs in the tech sphere.

See our full editorial policy.

More Technology Terms

Technology Glossary

Table of Contents