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Customer Engagement More Important Than Ever to Cloud Provider Success

Cloud providers are having to work harder than ever to engage customers and ensure a positive experience for their clients.


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Observations at the Gartner Portals, Content and Collaboration Summit, show that Cloud providers are having to work harder than ever to engage customers and ensure a positive experience for their clients, many even creating c-level positions to that clients are using the tools available to full advantage.

"It’s always been in any vendor’s best interest to make sure their customer succeeds of course, but this notion has become much more pronounced in the age of the subscription model. While it may not be a simple matter to move from one cloud vendor to another, chances are it’s easier than it would have been to rip and replace bad on-premises software—and cloud vendors clearly recognize this."

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