In a new blog post, Todd Brix, Microsoft's general manager of Windows Apps and Store, laid out the company's plans to improve the Windows Store. "Providing a platform where developers can be successful remains our number one goal as we look to 2015," said Brix.
Brix explained that the company will continue to pursue carrier billing and increase its focus on in-app advertising—both of which could help mobile development firms earn more money. In addition, the company plans to improve its development tools and streamline the app publishing process.
Brix also noted that the platform had a good year. "We made good progress by both attracting over 30 percent more active users and by exceeding a 110 percent year-over-year increase in app downloads and gross sales," he blogged. "In addition, the ecosystem has grown, with an 80 percent increase in registered developers and 60 percent increase in app selection year-over-year."