Intel’s Peter Biddle said that the company plans to add support for subscription based pricing to its AppUp store. The AppUp store currently has more than 3,000 apps for netbooks and tablets, most of which cost less than $10 or are free. Subscription-based pricing would allow developers to bundle together several apps and charge users a small monthly fee. The pricing model would also all users to access single titles on a rental basis or to get enhanced capabilities for a particular app.
“Users understand the business model of renting versus buying and they’ve been doing it with movies, books and audio for years. It’s not a big leap for them,” said Biddle.