Renowned beauty influencer and co-founder of the popular fragrance company Forvr Mood, Jackie Aina, offers invaluable advice for budding entrepreneurs. She stresses the importance of understanding your business’s purpose, having a clear idea of its financial costs, and knowing your target audience.

Forvr Mood, launched in 2020 by Aina and Denis Asamoah, has gained an impressive online and retail footprint. The beauty and wellness brand advocates for mental health, showcasing this through its high-quality, natural-ingredient products. Its relatability and mission have proven to resonate greatly with its followers, leading to a sell-out launch within four hours.

Among the pearls of wisdom Aina shares, she encourages potential entrepreneurs to understand why consumers should choose your product over others, the unique market gap your product can fill, and to consider whether your business venture is born from true passion.

Pivotal to any business’s success, Aina stresses, is excellent customer service and strong customer relationships.

Jackie Aina’s vital advice for entrepreneurs

Expansion can be achieved through strategic partnerships and staying current with industry trends—a balanced work-personal life, continuous learning, and embracing growth round off her advice.

Aina further emphasizes the power of a unique business identity, referencing her own successful approach of producing feminine pastel-colored, gold-accented candles in a dark-toned, masculine market. She urges that flouting the norm allows you to stand out and makes an emotional connection with customers.

According to Aina, thoroughly understanding your target audience shapes your marketing strategy and mission statement. For ‘Forvr Mood,’ focusing on the often overlooked Black women in the high-end beauty and perfume industry led to creating unique, sought-after products, success, and a loyal customer base.

Despite her success, Aina stresses to future entrepreneurs the importance of realistic planning, conducting extensive market research, and finding a balance between passion and practicality. She ends profoundly, encouraging resilience and continuing learning for long-term success in the entrepreneurial world.