Mobile Application Management


Mobile Application Management (MAM) refers to a set of tools and strategies for overseeing and controlling the distribution, usage, and security of mobile apps within an organization or enterprise. It primarily focuses on managing and protecting an organization’s data within these apps without interfering with the employee’s personal data. MAM is an essential component of a comprehensive mobile device management strategy, ensuring optimal productivity and security.

Key Takeaways

  1. Mobile Application Management (MAM) is a security approach that focuses on securing, managing and controlling the access of mobile applications on corporate and employee-owned devices, ensuring the safety of sensitive business data.
  2. MAM provides various benefits, such as simplified app deployment, in-depth usage monitoring, app version control, user authentication, data encryption, and the ability to remotely wipe data from lost or stolen devices.
  3. Compared to Mobile Device Management (MDM), MAM is less intrusive as it specifically targets individual applications rather than the entire device, which makes it an ideal solution for businesses deploying Bring Your Own Device (BYOD) policies.


Mobile Application Management (MAM) is a crucial aspect of modern technology, primarily due to the rapid growth of both personal and professional usage of mobile devices.

It enables organizations to securely deploy, monitor, and control mobile applications, ensuring data protection and regulatory compliance while also streamlining app distribution, updates, and optimization.

By focusing on the management of individual applications rather than the entire device, MAM facilitates a flexible working environment where employees can use their devices for both work and personal purposes, thus enhancing productivity while maintaining security and privacy.

Overall, MAM plays a vital role in balancing the need for enterprise security controls with the user experience and privacy in an increasingly digital, mobile-driven world.


Mobile Application Management (MAM) is a vital component in the world of enterprise mobility, where organizations need to ensure the smooth functioning of their employees’ mobile devices while maintaining security and privacy. The purpose of MAM is to provide a centralized solution to manage, deploy, control, and monitor the usage of mobile applications across an organization.

This enables companies to enhance productivity and optimize resources while safeguarding sensitive data and adhering to compliance requirements. MAM usage extends beyond simple app deployment and delves into managing the lifecycle of corporate-approved applications on employees’ devices.

This includes elements such as ensuring access only to authorized users, updating and patching applications when required, monitoring application performance, and even remotely wiping data in case of security risks. MAM is utilized by companies to aid in secure collaboration and communication, efficient resource allocation, and maintaining data privacy standards.

By leveraging Mobile Application Management, organizations can effectively harness the power and convenience of mobile devices, providing a seamless experience for both employees and administrators, while keeping critical business data secure.

Examples of Mobile Application Management

Microsoft Intune: Microsoft Intune is a popular Mobile Application Management (MAM) solution that allows IT administrators to manage and protect corporate data on employees’ mobile devices. Intune enables organizations to securely distribute and manage apps, control access to sensitive data, and enforce security policies on a wide range of devices, including iOS, Android, and Windows devices. Microsoft Intune is often used by businesses and educational institutions to manage and secure their mobile workforce.

VMware Workspace ONE: VMware Workspace ONE is a unified endpoint management platform that combines Mobile Application Management (MAM) with Mobile Device Management (MDM) capabilities. It enables organizations to deliver, manage, and secure applications on various devices, including smartphones, tablets, and laptops. Workspace ONE provides features such as app deployment, app configuration, and secure app access, which helps organizations streamline the process of managing mobile apps across multiple device types and operating systems.

MobileIron AppConnect: MobileIron AppConnect is a mobile application management solution that provides enterprises with secure containerization technology to protect corporate data within mobile apps. AppConnect allows IT administrators to set policies and manage app-specific configurations to protect sensitive data while ensuring a seamless user experience. This MAM solution is often used in industries like healthcare, financial services, and government, where maintaining data security and compliance is crucial.

Mobile Application Management FAQ

What is Mobile Application Management?

Mobile Application Management (MAM) is a process that allows organizations to manage and control mobile applications on employee devices. This includes app distribution, security, monitoring and management, as well as tracking usage and license compliance.

How does Mobile Application Management differ from Mobile Device Management?

Mobile Device Management (MDM) focuses on managing the entire device, while MAM is specifically centered around the management of applications on a device. MAM provides more granular control over app usage, policies, and security without the need for full control over the device.

What are the key features of Mobile Application Management?

Some key features of MAM include: app distribution and deployment, app version control, app security and encryption, app usage monitoring and reporting, app configuration and customization, and management of app licenses and compliance.

What types of organizations benefit from Mobile Application Management?

Organizations of all sizes and types can benefit from MAM, particularly those that have adopted Bring Your Own Device (BYOD) policies, encourage remote work, or deal with sensitive data. Implementing MAM can help organizations maintain app security, compliance and better control over their mobile workforce.

How does Mobile Application Management ensure app security?

MAM ensures app security through features like data encryption, app containerization, remote lock and wipe capabilities, and the enforcement of security policies. MAM tools also enable organizations to monitor app data and usage, quickly identify potential threats and take appropriate action to mitigate risks.

Related Technology Terms

  • Application Security
  • Device Provisioning
  • Over-The-Air Distribution
  • App Configuration Management
  • Usage Monitoring and Analytics

Sources for More Information

  • Gartner – A leading research and advisory company providing insights and reports on technology topics, including mobile application management.
  • TechTarget – A comprehensive resource offering news, tips, and articles on a variety of technology subjects, including mobile application management.
  • Forrester Research – A global market research company that provides advice and analysis on technology trends, including mobile application management.
  • InfoWorld – A technology media brand providing news, analysis, and opinions on various technology topics, including mobile application management.

About The Authors

The DevX Technology Glossary is reviewed by technology experts and writers from our community. Terms and definitions continue to go under updates to stay relevant and up-to-date. These experts help us maintain the almost 10,000+ technology terms on DevX. Our reviewers have a strong technical background in software development, engineering, and startup businesses. They are experts with real-world experience working in the tech industry and academia.

See our full expert review panel.

These experts include:


About Our Editorial Process

At DevX, we’re dedicated to tech entrepreneurship. Our team closely follows industry shifts, new products, AI breakthroughs, technology trends, and funding announcements. Articles undergo thorough editing to ensure accuracy and clarity, reflecting DevX’s style and supporting entrepreneurs in the tech sphere.

See our full editorial policy.

More Technology Terms

Technology Glossary

Table of Contents