Amazon is adding large feature boxes it calls "Billboards" to the Amazon Appstore. Clicking on a billboard will take a user directly to an app's listing in the Appstore. Amazon will select which apps will receive the special recognition, but all developers are invited to create 1024 x 500 pixel images that could be used for the billboards. Developers can submit billboard images through Amazon's Mobile App Distribution Portal.
Mobile development firms who have participated in a similar program through Google Play say that it boosted downloads as much as 673 percent.