For young Americans, smartphones are no longer luxury items. Nielsen has released new data that breaks down smartphone ownership by age and income bracket. Not surprisingly, those who are younger or more affluent are more likely to own smartphones. However, it is somewhat surprising that among 18-24-year-olds who make less than $15,000 per year, 56 percent owned smartphones.
The group most likely to own smartphones included those aged 25-54 who earn more than $100,000 per year; 80 percent of them do so. The group least likely to own smartphones are those over sixty-five who earn $15,000 to $35,000 per year; just 15 percent of them owned a smartphone.
For app developers, it’s safe to assume that any older users interacting their apps are fairly affluent, but younger users may have much less disposable income.