5 Types of Tech Your Small Business Can Afford

5 Types of Tech Your Small Business Can Afford

finding the right tech

For small business leaders, nothing is more fraught than trying to decide which tech tools are worth the price of entry. In 2020, small businesses need a strong slate of tech in order to stay competitive, but the cost of having one can be seriously prohibitive. You need powerful resources, but you also need the best deal possible on them.

Figuring out what the best deals are is no small task. Figuring out which tech is worthy of your investment will take some research on your part, but here are a few places to start:

1. Follow-Up Tools

Making sales has been the cornerstone of business for centuries, and that fact isn’t going anywhere anytime soon. What has changed is how much support salespeople have in closing deals. The most critical element of sales has always been the follow-up, and a whole bevy of tools from email tracking to automated content personalization have arrived to help in the process. 

Tools such as these ensure that every step of the follow-up is carefully curated, designed to maximize the likelihood of a response from the potential client. Email tracking lets you know exactly when a certain email was read, by whom, and for how long, while content personalization allows you to keep your leads engaged with automatically-generated content that still feels unique to them.

2. Accounting Platforms

Perhaps the type of tech most worth the cost to use it is tech that helps you manage your money. Small businesses are unlikely to have fully staffed in-house accounting teams, so why not make up for it with cutting-edge accounting software? The cost of buying into one is almost always less than the cost of hiring an accountant, even annually, making this investment an absolute no-brainer. Here at [official website] you will get a best outsourced accounting services.

3. Customer Data Analytics

There are scores of data out there, just waiting for someone to collect and use to their advantage. Every time customers visit your site or make a purchase, they give up loads of data that your company needs to be prepared to scoop up. Once you have their data, though, you need to have the right technology on hand to analyze it.

Knowing who your customers are, what other interests they have, what compels them, and how much they’re buying can inform more effective and mature marketing campaigns in the future. Without the tools at your disposal to collect and analyze this information, you’re flying in the dark — something no small business can afford to do these days.

4. Ad Trackers

So you’ve gotten customer data and you’ve used it to develop a top-notch ad campaign — now what? How do you know whether or not it’s really working? Just a few years ago, this would’ve involved costly customer surveys and inefficient opinion collections. Today, all you need is a bit of ad tracking.

The latest ad tracking tech can tell you who looks at your ads, how long they do so, and when they choose to click or not click. This may sound like trivial data, but when properly considered it can completely change your business’s ad strategy for the better. The customer is always right — even if they don’t like your ad — so using their behavior to mold your marketing strategy is one of the best uses of your money out there.

5. Content Management Systems

Today’s marketing machine runs on content and the critical mass of articles, blog posts, opinion pieces, and newsletters that companies deal with which can seem to be impossible to manage. Failing to publish the right piece of content in the right place at the right time can seriously dull its performance impact. Unless you have a team of employees capable of sticking to the tightest of schedules, you’ll need a content management system in place. 

Content management systems, or CMSs, can place, schedule, and even edit your content for you. It’s the perfect bridge between your content development team and the world at large, ensuring that chaos in the former does not lead to sloppiness in the latter. Content is a required part of any modern marketing strategy, so investing in a tool to maximize its reach is well worth the cost of investment. 

No one knows the needs of your small business better than you. Evaluate what gaps in your business need to be filled and find the tech that fills them. The options on this list are starting points; go out there and find the right tech for you. 

DevX-Admin

DevX-Admin

Share the Post:
USA Companies

Top Software Development Companies in USA

Navigating the tech landscape to find the right partner is crucial yet challenging. This article offers a comparative glimpse into the top software development companies

Software Development

Top Software Development Companies

Looking for the best in software development? Our list of Top Software Development Companies is your gateway to finding the right tech partner. Dive in

India Web Development

Top Web Development Companies in India

In the digital race, the right web development partner is your winning edge. Dive into our curated list of top web development companies in India,

USA Web Development

Top Web Development Companies in USA

Looking for the best web development companies in the USA? We’ve got you covered! Check out our top 10 picks to find the right partner

Clean Energy Adoption

Inside Michigan’s Clean Energy Revolution

Democratic state legislators in Michigan continue to discuss and debate clean energy legislation in the hopes of establishing a comprehensive clean energy strategy for the

Chips Act Revolution

European Chips Act: What is it?

In response to the intensifying worldwide technology competition, Europe has unveiled the long-awaited European Chips Act. This daring legislative proposal aims to fortify Europe’s semiconductor

USA Companies

Top Software Development Companies in USA

Navigating the tech landscape to find the right partner is crucial yet challenging. This article offers a comparative glimpse into the top software development companies in the USA. Through a

Software Development

Top Software Development Companies

Looking for the best in software development? Our list of Top Software Development Companies is your gateway to finding the right tech partner. Dive in and explore the leaders in

India Web Development

Top Web Development Companies in India

In the digital race, the right web development partner is your winning edge. Dive into our curated list of top web development companies in India, and kickstart your journey to

USA Web Development

Top Web Development Companies in USA

Looking for the best web development companies in the USA? We’ve got you covered! Check out our top 10 picks to find the right partner for your online project. Your

Clean Energy Adoption

Inside Michigan’s Clean Energy Revolution

Democratic state legislators in Michigan continue to discuss and debate clean energy legislation in the hopes of establishing a comprehensive clean energy strategy for the state. A Senate committee meeting

Chips Act Revolution

European Chips Act: What is it?

In response to the intensifying worldwide technology competition, Europe has unveiled the long-awaited European Chips Act. This daring legislative proposal aims to fortify Europe’s semiconductor supply chain and enhance its

Revolutionized Low-Code

You Should Use Low-Code Platforms for Apps

As the demand for rapid software development increases, low-code platforms have emerged as a popular choice among developers for their ability to build applications with minimal coding. These platforms not

Cybersecurity Strategy

Five Powerful Strategies to Bolster Your Cybersecurity

In today’s increasingly digital landscape, businesses of all sizes must prioritize cyber security measures to defend against potential dangers. Cyber security professionals suggest five simple technological strategies to help companies

Global Layoffs

Tech Layoffs Are Getting Worse Globally

Since the start of 2023, the global technology sector has experienced a significant rise in layoffs, with over 236,000 workers being let go by 1,019 tech firms, as per data

Huawei Electric Dazzle

Huawei Dazzles with Electric Vehicles and Wireless Earbuds

During a prominent unveiling event, Huawei, the Chinese telecommunications powerhouse, kept quiet about its enigmatic new 5G phone and alleged cutting-edge chip development. Instead, Huawei astounded the audience by presenting

Cybersecurity Banking Revolution

Digital Banking Needs Cybersecurity

The banking, financial, and insurance (BFSI) sectors are pioneers in digital transformation, using web applications and application programming interfaces (APIs) to provide seamless services to customers around the world. Rising

FinTech Leadership

Terry Clune’s Fintech Empire

Over the past 30 years, Terry Clune has built a remarkable business empire, with CluneTech at the helm. The CEO and Founder has successfully created eight fintech firms, attracting renowned

The Role Of AI Within A Web Design Agency?

In the digital age, the role of Artificial Intelligence (AI) in web design is rapidly evolving, transitioning from a futuristic concept to practical tools used in design, coding, content writing

Generative AI Revolution

Is Generative AI the Next Internet?

The increasing demand for Generative AI models has led to a surge in its adoption across diverse sectors, with healthcare, automotive, and financial services being among the top beneficiaries. These

Microsoft Laptop

The New Surface Laptop Studio 2 Is Nuts

The Surface Laptop Studio 2 is a dynamic and robust all-in-one laptop designed for creators and professionals alike. It features a 14.4″ touchscreen and a cutting-edge design that is over

5G Innovations

GPU-Accelerated 5G in Japan

NTT DOCOMO, a global telecommunications giant, is set to break new ground in the industry as it prepares to launch a GPU-accelerated 5G network in Japan. This innovative approach will

AI Ethics

AI Journalism: Balancing Integrity and Innovation

An op-ed, produced using Microsoft’s Bing Chat AI software, recently appeared in the St. Louis Post-Dispatch, discussing the potential concerns surrounding the employment of artificial intelligence (AI) in journalism. These

Savings Extravaganza

Big Deal Days Extravaganza

The highly awaited Big Deal Days event for October 2023 is nearly here, scheduled for the 10th and 11th. Similar to the previous year, this autumn sale has already created

Cisco Splunk Deal

Cisco Splunk Deal Sparks Tech Acquisition Frenzy

Cisco’s recent massive purchase of Splunk, an AI-powered cybersecurity firm, for $28 billion signals a potential boost in tech deals after a year of subdued mergers and acquisitions in the

Iran Drone Expansion

Iran’s Jet-Propelled Drone Reshapes Power Balance

Iran has recently unveiled a jet-propelled variant of its Shahed series drone, marking a significant advancement in the nation’s drone technology. The new drone is poised to reshape the regional

Solar Geoengineering

Did the Overshoot Commission Shoot Down Geoengineering?

The Overshoot Commission has recently released a comprehensive report that discusses the controversial topic of Solar Geoengineering, also known as Solar Radiation Modification (SRM). The Commission’s primary objective is to

Remote Learning

Revolutionizing Remote Learning for Success

School districts are preparing to reveal a substantial technological upgrade designed to significantly improve remote learning experiences for both educators and students amid the ongoing pandemic. This major investment, which

Revolutionary SABERS Transforming

SABERS Batteries Transforming Industries

Scientists John Connell and Yi Lin from NASA’s Solid-state Architecture Batteries for Enhanced Rechargeability and Safety (SABERS) project are working on experimental solid-state battery packs that could dramatically change the

Build a Website

How Much Does It Cost to Build a Website?

Are you wondering how much it costs to build a website? The approximated cost is based on several factors, including which add-ons and platforms you choose. For example, a self-hosted