IBM has launched a new enterprise app store that it calls the IBM Cloud Marketplace. It brings together more than 100 different IBM applications that are available on a software as a service basis. "Most app marketplaces are aimed at software developers, but ours will be aimed directly at the company’s line of business," explained IBM senior VP Steve Mills. "We’ve tried to segment it by what’s relevant to people with different roles in a company."
The company will also sell third-party applications through the Cloud Marketplace.
IBM is in the midst of a larger transition towards emphasizing its cloud computing capabilities.