Google Proposes One-Pass Micropayment System to Publishers

Google Proposes One-Pass Micropayment System to Publishers

One day after Apple introduced a subscription payment system for iOS, Google has responded with subscription plan of its own. And while Apple wants 30 percent of developer or publisher revenues, Google will reportedly take only 10 percent. In addition, while Apple’s service only works for native iOS apps, Google’s One Pass can be used for existing Web sites and Web apps as well as native Android apps.

According to the announcement, “Publishers have control over how users can pay to access content and set their own prices. They can sell subscriptions of any length with auto-renewal, day passes (or other durations), individual articles or multiple-issue packages. Google One Pass also enables metered models, where a publisher can provide some content or a certain number of visits for free, but can charge frequent visitors or those interested in premium content based on the business model that the publisher prefers. It also allows publishers to grant access to existing subscribers through a coupon-based system — so it is easy to give full online access to current customers.”

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