Thomas Wailgum, an editor at CIO.com, once wrote “It might appear that even tobacco companies enjoy a better level of overall ‘likeability’ than do enterprise software vendors.” Aaron Levie, founder and CEO of Box.net, believes that enterprise software developers must change that if they want to succeed in the changing marketplace.
How can they do that? Levie offers four suggestions:
- Create amazing products, not amazing RFP responses.
- Maintain a hacker-centric engineering culture.
- Take a radically different approach to enterprise sales.
- Take responsibility for customer success and support.