While the U.S. has more Android smartphone owners than iOS smartphone owners, many mobile development pros continue to focus on Apple’s platform for one reason — iPhone and iPad owners are much more likely to pay for app downloads.
But why are iOS users so much more likely to pay for apps? The answer may lie with iTunes. “Apples to apples, no pun intended, Apple just does a much better job on conversion,” said Eric Setton, founder and CTO of Tango, a company that offers a video calling service on iOS and Android. “It comes from years of collecting credit card numbers on iTunes. People can use their stored credit card numbers and purchase things easily. Punching in a credit card number on Android is more work.”
