Study: In-App Ads Drain Device Batteries

Study: In-App Ads Drain Device Batteries

Free apps may be kinder to users’ wallets, but not to their device batteries. A new study from Purdue University found that up to 75 percent of the energy consumed by free apps was being used to power advertisements. In the case of Angry Birds, only 20 percent of the energy use actually went towards playing the game.

Chris McClelland of mobile development firm Ecliptic Labs explained, “Advertising needs to connect to the server and send information about location.” He added, “That just takes up so much battery. It seeps up the energy.”

The report authors encourage developers to pay more attention to energy efficiency when creating their apps.

View article

Share the Post:
XDR solutions

The Benefits of Using XDR Solutions

Cybercriminals constantly adapt their strategies, developing newer, more powerful, and intelligent ways to attack your network. Since security professionals must innovate as well, more conventional endpoint detection solutions have evolved

AI is revolutionizing fraud detection

How AI is Revolutionizing Fraud Detection

Artificial intelligence – commonly known as AI – means a form of technology with multiple uses. As a result, it has become extremely valuable to a number of businesses across

AI innovation

Companies Leading AI Innovation in 2023

Artificial intelligence (AI) has been transforming industries and revolutionizing business operations. AI’s potential to enhance efficiency and productivity has become crucial to many businesses. As we move into 2023, several

data fivetran pricing

Fivetran Pricing Explained

One of the biggest trends of the 21st century is the massive surge in analytics. Analytics is the process of utilizing data to drive future decision-making. With so much of

kubernetes logging

Kubernetes Logging: What You Need to Know

Kubernetes from Google is one of the most popular open-source and free container management solutions made to make managing and deploying applications easier. It has a solid architecture that makes

ransomware cyber attack

Why Is Ransomware Such a Major Threat?

One of the most significant cyber threats faced by modern organizations is a ransomware attack. Ransomware attacks have grown in both sophistication and frequency over the past few years, forcing

data dictionary

Tools You Need to Make a Data Dictionary

Data dictionaries are crucial for organizations of all sizes that deal with large amounts of data. they are centralized repositories of all the data in organizations, including metadata such as